Announcing the KISSmetrics and AB Tasty Integration

Posted on Saturday, March 22, 2014 by Stu Kushner under the Marketing Ideas News
Management,Online marketing

By Zach Bulygo We're pleased to announce a new integration with a tool called AB Tasty. As the name suggests, AB Tasty is an A/B testing tool. When you run an A/B test using AB Tasty, you'll automatically be able to send your results to KISSmetrics. Conducting a test with AB Tasty is simple: Install the AB Tasty tag on all pages of your site. Make changes to a page using the WYSIWYG editor. (You can run a multivariate test in which you test multiple elements on a page.) Set the KPIs you want to measure. Run the ...

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5 Things You Need To Know About Before Jumping into Mobile A/B Testing

Posted on Friday, March 21, 2014 by Stu Kushner under the Marketing Ideas News
online marketing, management

By Sean Work As the Android vs. iOS saga continues, most major apps establish their presence on both platforms. Many opt for iOS first, since there are only a few device models (as opposed to the ever-expanding portfolio of Android devices and manufacturers). Nevertheless, some have been swayed by the advantages of Android. Our friends at Stack Overflow cited iteration speed and first-party support for alpha and beta testing as the main reasons for choosing Android as the first platform for which they developed their native mobile presence. Even if the platform differences are not immediately apparent to you, taking ...

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In Your Customers’ Shoes – 4 Gripes That Are Costing You Conversions

Posted on Thursday, March 20, 2014 by Stu Kushner under the Marketing Ideas News
Management,Website Design, Internet Marketing,

By Sherice Jacob One of the best ways to improve conversion rates is to identify and eliminate major stumbling blocks that are preventing your users from moving forward. Typically these are common issues like “Not Found / Out of Stock” errors, technical glitches, reducing clutter and removing distractions like third-party ads. But sometimes the gripes are so common and so pervasive that visitors simply tolerate them (albeit with a great deal of frustration and aggravation) rather than go elsewhere. But you can bet they won't be back. Gripe #1: “Just Copy Amazon” Amazon is one of the web's largest and most profitable ...

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Parallax Scrolling Websites and SEO – A Collection of Solutions and Examples

Posted on Thursday, March 20, 2014 by Stu Kushner under the News
web design,SEO, Content Writing,

By Carla_Dawson Posted by Carla_Dawson Parallax Scrolling is one of the latest trends in web design, yet most parallax scrolling websites are not SEO-friendly. I have observed this trend on sites like Awwwards, theFWA and many more. I have also observed that there are many articles that say parallax scrolling is not ideal for search engines. Parallax Scrolling is a design technique and it is ideal for search engines if you know how to apply it. I have collected a list of great tutorials and real SEO-friendly parallax websites to help the community learn how to use both ...

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A Beginner’s Guide to Lead Conversion with Social Media

Posted on Wednesday, March 19, 2014 by Stu Kushner under the News
SEO, Content Writing,

By Sean Work So, you've been publishing on Facebook, Twitter and maybe a few other social media platforms, and you've built up a decent following in each channel. Your audience is starting to engage more and more with your content. Maybe you're wondering, “Okay, what's next? How can I take this to the next level? How can I use social media to drive leads for my business?” Done right, social media can be an extremely powerful tool for lead generation, but getting there takes time, patience, a lot of testing and the dedication to post highly-valuable content for your audience. ...

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“Why do you get to make so much of the profit?”

Posted on Wednesday, March 19, 2014 by Stu Kushner under the Opinion
content writing. writer, SEO

Yes, I was asked this question by one of my employees. He is an Editor and he works with my writers to make sure that the content that we produce is well written. This was my answer. "If you want to make most of the money, this is what you need to do. You need to totally remake yourself by starting a business that specializes in designing websites. Get incorporated. Buy insurance. Risk everything. Then learn how to make the search engines happy so that your designs show up. Put together a suite of services that are profitable and valuable ...

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Introducing 3 New KISSmetrics Features

Posted on Wednesday, March 19, 2014 by Stu Kushner under the News
Online marketing, Content writing,SEO

By Sean Work We are excited to announce 3 brand new features to make KISSmetrics even better and simpler to use. 1. New Cohort Report Feature: See the people in each cohort cell Now you can get a list of people that take a long time to engage and reach out to them. You can also analyze the people that engage constantly as power users to learn how to replicate that behavior across your user base. This enhanced feature is useful for targeting cohorts that need a reminder or promotion to get them active again. 2. New Power Report Feature: See the property ...

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5 Easy Steps to Maximize Conversions From Your International Audience

Posted on Tuesday, March 18, 2014 by Stu Kushner under the News

By Sean Work Imagine you are traveling in a faraway country, outside of your comfort zone. You are enjoying the sights and sounds and smells, but you know you are a stranger in a strange land. Then, you hear someone speaking your native language. Immediately, you turn to see who it is, and you smile, because you feel at home with this person who knows your language. How Will Translation Help My Conversion Rate? Our native language can affect our behavior and influence our purchasing habits. Indeed, language has been proven to affect our behavior considerably. In research published in ...

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The End of Link Building as we Know It

Posted on Tuesday, March 18, 2014 by Stu Kushner under the News

By Posted by The entire online marketing industry is still up in arms after Matt Cutt's post on his blog title: The Decay and Fall of Guest Blogging for SEO. Guest Blogging was one of the last horizons that people considered safe for  White Hat  link building. So what now? Is guest blogging truly dead? Part One What I've learned from being a Link Audit Junkie Before we can talk about guest blogging, I have to share with you what I've learned from two years of deep-diving into link audits and detailed competitive research. After the ...

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How to NOT Repeat Your Last Massive Marketing Failure

Posted on Monday, March 17, 2014 by Stu Kushner under the News

By Sean Work On the KISSmetrics blog we talk a lot about marketing wins. And we should––we're all about sharing tips and tricks, hacks and tactics so that we can learn from one another and help one another be awesome at what we do. But no matter how much we study up on the latest developments in digital marketing, how much we A/B test and how many of the classic marketing texts we read, at one point or another we're going to try something that just doesn't work.  Recently, I launched a mini marketing campaign that was a ...

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