Definitions

The Goal of Content Creation and SEO

Posted on Friday, January 14, 2011 by Stu Kushner under the Definitions Marketing Ideas

I found this remarkable graph.  It shows the percentage of traffic on Google that clicks-thru to a website based on the search results position on the page. As you can see, the first position garners nearly one-third of all of the clicks. The number two position gets about 17% of the traffic and the clicks drop dramatically from there. This really shows how critical it is to achieve that first position on the first page. Anyone that tells you that the goal is to get onto the first or second page is very mistaken. Once you are off the first page, ...

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Organic Search Results vs. Pay-Per-Click Campaigns

Posted on Tuesday, October 26, 2010 by Stu Kushner under the Definitions Marketing Ideas Solutions

Getting visitors to find your sight can be achieved by one of two methods; pay-per-click (PPC) and organically. Pay-per-click means you are paying Google, Yahoo, Bing and others for high placement on search results. Usually these spots are called "Sponsored Links". These results are based on bidding for keyword phrases. More popular keyword phrases cost more. For example, a word like "Computer" might cost $5-10. But a keyword phrase like "Computer motherboard repair" will cost significantly less. Organic or Natural search results are earned by having unique content that is properly optimized. Other factors that can help your website earn ...

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Google Alert is Critical to Website Monitoring

Posted on Tuesday, August 24, 2010 by Stu Kushner under the Definitions Marketing Ideas Solutions

So, I had thought that I was doing the right things. I built a website with content management and SEO capabilities. I am, obviously, blogging about my business in a way that is helpful to my business community.  And my site has done very well in attracting new business. I monitor my traffic with Google Analytics which does a terrific job of telling me about my visitors. I know where they are and how they found me. But do you know if Google is actually seeing your new site content as you are creating it? What if you were creating ...

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