News

Parallax Scrolling Websites and SEO – A Collection of Solutions and Examples

Posted on Thursday, March 20, 2014 by Stu Kushner under the News

By Carla_Dawson Posted by Carla_Dawson Parallax Scrolling is one of the latest trends in web design, yet most parallax scrolling websites are not SEO-friendly. I have observed this trend on sites like Awwwards, theFWA and many more. I have also observed that there are many articles that say parallax scrolling is not ideal for search engines. Parallax Scrolling is a design technique and it is ideal for search engines if you know how to apply it. I have collected a list of great tutorials and real SEO-friendly parallax websites to help the community learn how to use both ...

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A Beginner’s Guide to Lead Conversion with Social Media

Posted on Wednesday, March 19, 2014 by Stu Kushner under the News

By Sean Work So, you've been publishing on Facebook, Twitter and maybe a few other social media platforms, and you've built up a decent following in each channel. Your audience is starting to engage more and more with your content. Maybe you're wondering, “Okay, what's next? How can I take this to the next level? How can I use social media to drive leads for my business?” Done right, social media can be an extremely powerful tool for lead generation, but getting there takes time, patience, a lot of testing and the dedication to post highly-valuable content for ...

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Introducing 3 New KISSmetrics Features

Posted on Wednesday, March 19, 2014 by Stu Kushner under the News

By Sean Work We are excited to announce 3 brand new features to make KISSmetrics even better and simpler to use. 1. New Cohort Report Feature: See the people in each cohort cellNow you can get a list of people that take a long time to engage and reach out to them. You can also analyze the people that engage constantly as power users to learn how to replicate that behavior across your user base. This enhanced feature is useful for targeting cohorts that need a reminder or promotion to get them active again. 2. New Power Report Feature: See the property ...

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5 Easy Steps to Maximize Conversions From Your International Audience

Posted on Tuesday, March 18, 2014 by Stu Kushner under the News

By Sean Work Imagine you are traveling in a faraway country, outside of your comfort zone. You are enjoying the sights and sounds and smells, but you know you are a stranger in a strange land. Then, you hear someone speaking your native language. Immediately, you turn to see who it is, and you smile, because you feel at home with this person who knows your language. How Will Translation Help My Conversion Rate? Our native language can affect our behavior and influence our purchasing habits. Indeed, language has been proven to affect our behavior considerably. In research published in ...

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The End of Link Building as we Know It

Posted on Tuesday, March 18, 2014 by Stu Kushner under the News

By Gryffin.com Posted by Gryffin.com The entire online marketing industry is still up in arms after Matt Cutt’s post on his blog title: The Decay and Fall of Guest Blogging for SEO. Guest Blogging was one of the last horizons that people considered safe for “White Hat� link building. So what now? Is guest blogging truly dead?Part One What I’ve learned from being a Link Audit JunkieBefore we can talk about guest blogging, I have to share with you what I’ve learned from two ...

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How to NOT Repeat Your Last Massive Marketing Failure

Posted on Monday, March 17, 2014 by Stu Kushner under the News

By Sean Work On the KISSmetrics blog we talk a lot about marketing wins. And we should––we're all about sharing tips and tricks, hacks and tactics so that we can learn from one another and help one another be awesome at what we do. But no matter how much we study up on the latest developments in digital marketing, how much we A/B test and how many of the classic marketing texts we read, at one point or another we're going to try something that just doesn't work. Recently, I launched a mini marketing campaign that ...

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An SEO’s Guide to Acquiring New gTLDs

Posted on Monday, March 17, 2014 by Stu Kushner under the News

By billhartzer Posted by billhartzer By now, you're probably very used to the original, or what I would like to call the main Top Level Domains (TLDs), .com, .net, and .org. And everyone else, other than SEOs and online marketers, are more "used to" seeing those three TLDs, as well as .info, .biz, and occasionally .tv. Of course, internationally, the Country Code Top Level Domains (ccTLDs), are widely accepted now, including .co.uk (United Kingdom), .es (Spain), .com.au (Australia), .ca (Canada), and .it (Italy). Depending on the location of your business, a ccTLD makes perfect sense as an alternative ...

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Which Marketing Superhero Are You?

Posted on Saturday, March 15, 2014 by Stu Kushner under the News

By Sean Work Today we have a fun little quiz that determines what kind of marketing superhero you are. Take the quiz below and when you're finished, share your results with your followers!This quiz was created for the KISSmetrics Marketing Blog by Fit Marketing . ...read more    

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50+ Google Analytics Resources – The 2014 Edition

Posted on Friday, March 14, 2014 by Stu Kushner under the News

By Sean Work Google Analytics is one of the best free data analysis tools on the web. But having this powerful tool at your disposal is irrelevant if you don't know how to harness its potential. People say you can't teach an old dog new tricks, but whether you're a beginner at analytics or an expert, there is untapped wisdom in the posts below. For Beginners These posts should guide you through getting Google Analytics set up and getting started. The Complete Guide to Setting up Google Analytics – This post is an opportunity to identify what code you'll need, ...

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How to Humanize Your E-commerce Business with Personalized Messages

Posted on Thursday, March 13, 2014 by Stu Kushner under the News

By Sean Work “Always deliver more than expected” – Larry Page E-commerce websites are no exception to this working law. In fact, e-commerce is one of the least forgiving areas if you simply meet basic requirements. Elements such as site speed, design, positioning, pricing, categorization, and SEO are vital for efficiency and success. Fortunately, there are many themes and third-party tools available now that handle most of the basic requirements right out of the box. This gives us more time to invest in maximizing each area of e-commerce. Today, we're going to focus on humanized branding with personalized ...

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