Solutions

Stop and Block Referrer Spam

Posted on Friday, January 2, 2015 by Stu Kushner under the Definitions Solutions

I recently started noticing some new traffic on the websites that we host and manage. What was unusual was that the sites were showing up as referral sites on almost every one of our websites. Our sites all get traffic from Google, Bing, Yahoo and such. But the 2nd and third tier traffic usually comes from more industry specific sources. So, when almost all of our sites were getting referred traffic from a single new source, that was a bit alarming.We were the victim of Referrer Spam. Referrer Spam is created by unscrupulous marketers that create a network of ...

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Creating Magnetic Content

Posted on Monday, December 1, 2014 by Stu Kushner under the Marketing Ideas Solutions

I have two businesses. Or, maybe your can look at them as two divisions within one business. This site is my website design and Internet marketing business. And the other division is my office computer cabling business at www.ProgOffice.com. I created two separate websites because the work is very different and to put them on one site would dilute the expertise of each.But where they do complement each other is in my ability to use my marketing skills to attract business to my cabling site. I do that by following these basic guidelines:Create a site that ...

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Getting Leads

Posted on Wednesday, October 2, 2013 by Stu Kushner under the Marketing Ideas Solutions

As a web designer, we here at Progressive Office are constantly looking for leads. It's business. And leads always have the potential to turn into clients. Our leads come primarily from referrals. But we also have a source that is working very well for us. We use Thumbtack to seek out small businesses that are seeking help with a new website and Internet Marketing of the site. It has been cost-effective at getting us new clients. So, we highly recommend that you look into using it for your business.

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Lights, Camera, Interaction!

Posted on Tuesday, September 3, 2013 by Stu Kushner under the Marketing Ideas Solutions

Making videos and posting them online may sound like a lot of expense, work and expertise, but it doesn’t have to be.Sharing videos with an online audience was once impossible. Today, videos on sites like YouTube are available to anyone who can access a computer. And there are now permanent public archives for videos online: and generally, the most viewed videos are the ones who show up first in an online search list; and videos on those sites are 50 times more likely to appear on the first page of a Google search than all-text sites!Plus, video sharing ...

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The Future of Web Design is Mobile

Posted on Sunday, September 1, 2013 by Stu Kushner under the Marketing Ideas Solutions

Can anyone predict the future? Maybe we can with web design. After all, web design depends on technology, and once a technology is invented, someone will figure out what to do with it.Responsive design is the hottest thing in the web: merging speed, movement, color, depth, flexibility and interactivity. The same website can be seen on a desktop or a “hand held” and still look and act the same. So what’s next?What the user sees now is graphics and groupings of text/images/icons and various links and images. Many sites ask a user’s name and ...

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Why use a Parallax Website?

Posted on Friday, August 30, 2013 by Stu Kushner under the Definitions Opinion Solutions

Why drive a Yugo when you can drive a Ferrari?Parallax is the cutting edge for websites, and is perfect for businesses relying on the internet for advertising and building a customer base, especially for those customers just entering the market.  Parallax technology creates  a three dimensional effect that engages  potential customers in the same way a movie “scenes of coming attractions” entice movie audiences to see the whole picture.Just like a traditional web site, parallax websites enable viewers and browsers easily navigate around your website each visit. First, Parallax sites look awesome. There is nothing more powerful than ...

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Project Management of Website Designs

Posted on Sunday, August 11, 2013 by Stu Kushner under the News Solutions

Designing a website is complicated. First, we have to come up with a mockup design. Then we set up a temporary domain, host the site, install software, install additional specialized modules and then customizing it all to the specifications of the client. There is a lot more to it and when you add on the logistics of initiating an Internet Marketing plan, it becomes a very involved process that requires communications and cooperation among our team and the client staff.Up until recently, we have been able to manage all of our projects internally using shared calendars, email and our ...

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Is your website mobile ready?

Posted on Monday, June 17, 2013 by Stu Kushner under the Solutions

As you can see from the chart below, mobile searches are increasing and are predicted to be equal to desktop searches in just 18 more months. What this means is that your business website needs to be mobile-compatible. This is also referred to as a responsive website design.A responsive design enables a website to reconfigure its layout and design to fit different screen sizes and resolutions. So that when your website is viewed on a tablet or on a smartphone, it still looks great and is easy to view and to navigate.This is a responsive website.You can see ...

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From Brad Clements of B&B Music Lessons

Posted on Thursday, May 30, 2013 by Stu Kushner under the Marketing Ideas Solutions
Brad Clements

Brad recently wrote...Progressive Office has been such a big part of B&B's success to date. Your early guidance on SEO creation and web site management has proven very effective. Actually, that's a big understatement. Over time Bhag has created so much relevant content on our site, per your guidance, that the internet has been the primary driver of our business for the last 5 years. Without your good tutelage on SEO strategy our business would have failed and we wouldn't be having this conversation today. So now that we have a baseline, we are adding more internal marketing ...

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Blog posts become Newsletter content

Posted on Monday, May 13, 2013 by Stu Kushner under the Marketing Ideas Solutions

Does this look hard? The thought of creating a monthly newsletter is a huge turn-off for most small business owners. Challenges come up like, "Who has the time?" and "What will I talk about?". It is the same challenge faced by business owners when we try to encourage them to blog about their expertise on their website. Well, this newsletter is proof that a small business owner can do it. We get it done and we can do it for you.The most effective use of blog articles on your website are to take those postings and to push them ...

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