Solutions

Bilingual Website Design

Posted on Sunday, May 12, 2013 by Stu Kushner under the Marketing Ideas Solutions
Bilingual Website Design

On occasion, a business needs to cater to clientele that are bilingual. And, as a bilingual business owner, it is imperative to capitalize on that unique skill because it is very likely that there is a market for it. For example, if you are an attorney in the US that speaks French, it certainly is a good idea to target French-speaking clients. This was the case for Pierre Choné. Mr. Choné is French and his legal practice specializes in assisting in immigration issues for French speaking immigrants in the US. For Mr. Choné, having a website that is bilingual is ...

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Don’t Host Your Own Website

Posted on Saturday, April 27, 2013 by Stu Kushner under the Marketing Ideas Solutions

My cousin has a website. His name is M. I won't say his real name because his website is so bad that I would be embarrassing him to publicize it. It was created in 1990 by his intern. It is horrible. That said, he is very interested in having me design a new website for him and I would love to do that but there is one major issue. He wants to host the site himself. For M, I think he feels like he will save money on hosting. We don't charge very much to do a website design. But we ...

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Before and After demo

Posted on Thursday, February 21, 2013 by Stu Kushner under the Solutions

Here is a demo of what we can do with a before and after image or concept. Slide the divider back and forth.  

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New Security Measures against Hackers and Malware

Posted on Friday, August 17, 2012 by Stu Kushner under the News Solutions

For our website design clients: As part of our continuing management service of your website, we are implementing some new security features that will help help keep your website healthy. The new software is called Wordfence and it is designed to keep hackers from gaining access into the site and to send us an alert if it detects unusual activity to the code files in the website. We also have Sucuri installed on all of our websites to scan and repair viral infections. I know it doesn't make sense that nice companies could have infected websites, but it can and ...

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Dropbox for Project Management

Posted on Friday, August 3, 2012 by Stu Kushner under the Solutions

Once in a while a new business tool comes along that makes doing business a little bit easier. I have been preaching for years that one of the secrets to business success is to have good communications. For us, that means using our online calendar to get issues scheduled, using our online contact management system to record the progress of our work. We also have shared online spreadsheets that enable us to record specific tasks. Good business requires good communications and we try to use all of the tools we can that make that possible. Earlier this year I decided ...

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Web Design HTML and Color Design Tools

Posted on Tuesday, August 9, 2011 by Stu Kushner under the Resources Solutions
DIY Website Design Tools

I look for cool website design tools. Here are some that I found and that I would like to share with you. HTML Code Generator - This site has a screen editor that allows you to create content and then convert it HTML Source code by simply clicking on the "Source" button. Favicon Creator - This lovely little site enables you to import a graphic and then convert it to .ico-file that that you can use as a favicon on your website. The editor allows for easy cleanup. Color Palette Generator -  If you are looking to create a color ...

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Why Businesses should use VoIP

Posted on Monday, June 27, 2011 by Stu Kushner under the News Opinion Solutions

Companies across the nation are reducing their cost of doing business and improving customer service by using VoIP. Companies send all their information over their broadband Internet connection, including voice calls from employees and information from PCs. Companies gain savings in areas such as start up, long distance, conferencing and network infrastructure. VoIP turns Internet infrastructure into a huge global telephone network. All phone systems can take advantage of VoIP lines. Companies don't need an IP based (IP PBX) or an IP compatible phone system. VoIP converts the voice signal from a company telephone into a digital signal which travels ...

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Allow All Users to Experience Your Content

Posted on Wednesday, May 11, 2011 by Stu Kushner under the Marketing Ideas News Resources Solutions
Thinking man

“How often should I…?” is one of the most common beginnings to questions when it comes to any aspect of online marketing.  Unfortunately there isn’t always a clear cut answer for every part of the equation.  Even if you follow other successful businesses’ formulas when it comes to blog and social media schedule there is no guarantee that your followers will engage your efforts similarly. According to information gathered by online research company Visibli the average Facebook post has already received more than half of its “likes” before the time it is ninety minutes old.  Following the first few ...

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Deliver the Content Your Customers Want

Posted on Monday, May 9, 2011 by Stu Kushner under the Marketing Ideas Resources Solutions
videoonlinemarketing content

Providing your customers with quality content is essential for online marketing success, but failing to provide the type that your connections are looking for can result in missed opportunities.  You need to create content that is related and relatable to your product or service in order to have the greatest impact with both your current customers and prospects. Prior to pouring every bit of your online marketing efforts into a single medium you’ve got to take the time to figure out if that medium will be the most effective means of reaching your target customer.  Step outside of the ...

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Generate Interest in Upcoming Endeavors

Posted on Friday, May 6, 2011 by Stu Kushner under the Marketing Ideas Resources Solutions

If you make a major upgrade to an existing product or develop a completely new product that is certain to solve pressing issues for your target customers, chances are you’ll see a boost in sales.  If you wait until the product has launched before making your customers and prospects aware of the exciting news you could be missing out on a golden opportunity in your online marketing efforts though. As part of your online marketing strategy you should make every effort to excite and entice customers by making them aware of upgrades, improvements and new products prior to launch.  ...

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