Written by Stu Kushner

Advertising on the “Mobile Web”

Web-savvy companies have already adapted their marketing strategies to exploit the internet’s global reach. Internet advertising is now common practice for companies wanting to exploit  an  expanding base of “computer literate” customers. But there is one area on the web that is still underused as a source of on-line advertising. If you are already a player on the web showcasing your products and services, it may be time to be a player on the mobile web as well.

Mobile phones have evolved from “portable telephones”  to “mini-computers”. Now, Just about anything you can do on your computer or laptop can now be done on a mobile device that is essentially a small but highly functional computer.

The term mobile web refers to the ability to access the World Wide Web using an internet browser on a mobile device: that is:  smart phones and tablets, etc.

Yes, computers have evolved once again, and your company and product needs to jump on that bandwagon as well.  Here’s why;

  1. By the end of 2013, mobile devices will overtake the PC as the most used device for accessing the web.
  2. Online videos account for 50% of all mobile traffic.
  3.  63% of the videos screened on mobile devices are viewed at home.
  4. 75% of internet users worldwide only access the internet using mobile devices.

The mobile web isn’t becoming important to your business, it’s already important. Companies around the globe are planning and implementing “mobile first” strategies and you need to be one of them. The internet will not go away, but it will expand. You need to expand as well.  You need to be both a player on the internet and a player on the “mobile internet” as well.

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