Written by Stu Kushner

The Goal of Content Creation and SEO

I found this remarkable graph.  It shows the percentage of traffic on Google that clicks-thru to a website based on the search results position on the page. As you can see, the first position garners nearly one-third of all of the clicks.website management, marketing The number two position gets about 17% of the traffic and the clicks drop dramatically from there.

This really shows how critical it is to achieve that first position on the first page. Anyone that tells you that the goal is to get onto the first or second page is very mistaken. Once you are off the first page, you are not likely to get clicked at all.

So, how do you get on the first page?

You need to create content by writing on a regular basis. Write about current events, opinions, ideas, stories. Give definitions about the products and services in your industry. Write about the resources that are available to

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Written by Stu Kushner

Organic Search Results vs. Pay-Per-Click Campaigns

Organic-SEOGetting visitors to find your sight can be achieved by one of two methods; pay-per-click (PPC) and organically. Pay-per-click means you are paying Google, Yahoo, Bing and others for high placement on search results. Usually these spots are called “Sponsored Links”. These results are based on bidding for keyword phrases. More popular keyword phrases cost more. For example, a word like “Computer” might cost $5-10. But a keyword phrase like “Computer motherboard repair” will cost significantly less.

Organic or Natural search results are earned by having unique content that is properly optimized. Other factors that can help your website

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Written by Stu Kushner

Google Alert is Critical to Website Monitoring

google-alerts-153x300So, I had thought that I was doing the right things. I built a website with content management and SEO capabilities. I am, obviously, blogging about my business in a way that is helpful to my business community.  And my site has done very well in attracting new business. I monitor my traffic with Google Analytics which does a terrific job of telling me about my visitors. I know where they are and how they found me.

But do you know if Google is actually seeing your new site content as you are creating it? What if you were creating new content like this but Google was ignoring it? That is exactly what happened to me. And I might never had known about it accept that I had setup Google Alerts to monitor my site.

Google Alerts allows you to monitor Google’s awareness of new web content based on search strings that you program into the alert. For example, I simply look for “Progressive Office”. And every time a new posting is created that has “progressive office” in it, Google sends me an email. I get emails about “progressive dentist offices” and such. And it is easy to ignore that. But when I post a new article, it shows up in my email from my Google Alert. And that let’s me know that Google is paying attention to my content.

Without the Alerts I would have never known that Google was not crawling and indexing my new content. I saw a drop in my traffic but without Alerts I would have not known that Google was ignoring my site.

Fortunately, I was able to fix the problem.

So, start an Alert for your website right now and as you add content… wait… you aren’t adding new, fresh content to your website? Well, feel free to contact us and we will show you how you can do it easily (or we can do it for you). Now go create that Alert!

This is the Google Alert email that I received about 7 hours after posting this article.


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