Written by Stu Kushner

Is There a Formula for Creating Viral Content?

By KristinTynski

Posted by KristinTynski

As content marketers, we are tasked with an extremely complex objective: to create content that resonates with audiences, spurs action, and often can spread virally.

In order to continue improving our craft, we spend a lot of time looking at what really works and are always striving to develop processes and learning that builds from these lessons. One of our biggest goals is to iterate on our content until we feel it has met the criteria for true stickiness and potential virality. What follows are the main components of this process is a formula for creating successful viral content. Here it is:

I know it look’s intimidating, but don’t worry is it really isn’t too complicated. Stay with me.

Push enough buttons

Start with the assumption that every single person in your target audience is a potential sharer and that they all want to share content, they just don’t know it yet. Push the right buttons for enough people, …read more    

Management,Online marketing
Written by Stu Kushner

Announcing the KISSmetrics and AB Tasty Integration

By Zach Bulygo

website Management,Menu AB Tasty Google Chrome,online marketing

We’re pleased to announce a new integration with a tool called AB Tasty. As the name suggests, AB Tasty is an A/B testing tool. When you run an A/B test using AB Tasty, you’ll automatically be able to send your results to KISSmetrics.

Conducting a test with AB Tasty is simple:

  1. Install the AB Tasty tag on all pages of your site.
  2. Make changes to a page using the WYSIWYG editor. (You can run a multivariate test in which you test multiple elements on a page.)
  3. Set the KPIs you want to measure.
  4. Run the test.
  5. Get your results.

Use Case

Let’s say you’re on the marketing team of a SaaS company and want to A/B test your homepage. Using AB Tasty, the first step is to install their code on all pages of your site:

After your A/B Tasty code is installed, you’ll want to run a test. In this example, let’s say you want to test your homepage headline. You would go ahead and make changes to the headline using the WYSIWYG editor:

Then you would want to select “Track Clicks” next (your KPI is “Signed Up for Free Trial”):

online marketing,website management,AB Tasty Editor Track Click

You’d run the test until you reach statistical significance. You’d also want to integrate the test into your KISSmetrics account. To do this, you would log in to AB Tasty and select “third tool integration” under the options panel:

website management,ab test 3rd tool integration

…and integrate with KISSmetrics:

website management, online marketing,link this test to analytics tools

This integration will create a new KISSmetrics property called AB Tasty Test — 12345 (12345 is the Test ID).

Where AB Tasty Ends, KISSmetrics Begins

Your original test was set up to see if an alternate headline would lead to more trial signups. AB Tasty will determine which variation performs the best. After it completes the …read more    

online marketing, management
Written by Stu Kushner

5 Things You Need To Know About Before Jumping into Mobile A/B Testing

By Sean Work

website design, management,iOS leads revenue charts

As the Android vs. iOS saga continues, most major apps establish their presence on both platforms. Many opt for iOS first, since there are only a few device models (as opposed to the ever-expanding portfolio of Android devices and manufacturers).

Nevertheless, some have been swayed by the advantages of Android. Our friends at Stack Overflow cited iteration speed and first-party support for alpha and beta testing as the main reasons for choosing Android as the first platform for which they developed their native mobile presence.

Even if the platform differences are not immediately apparent to you, taking them into account is key to a successful cross-platform app. It may be easy to assume that what works for one platform will translate into success on the other, but this type of logic will get you in trouble down the road.

In case you’re new to A/B testing, here is the concept in a nutshell:

Source: A/B Testing for Mobile Apps – Coca-Cola Mobile Innovation Workshop

Mobile A/B testing has a big part to play in identifying the differences needed to be successful on both iOS and Android. Here are some of the things we’ve seen that have the greatest impact when testing on the platforms:

1. Demographics

According to this comScore report, iOS users tend to be younger and wealthier: 19% of iPhone owners are between the ages of 18-24 years old (compared with just 16% of Android owners), and 41% of iOS users are in the $100,000+ income bracket (compared with just 24% of Android users).

Android has been shown to be popular with professional and business users. Hacker types also have been drawn to Android because of the possibilities that an open platform offers.

Takeaway: Think critically about the differences in general audiences across the two platforms, and how you can play to those …read more    

Management,Website Design, Internet Marketing,
Written by Stu Kushner

In Your Customers’ Shoes – 4 Gripes That Are Costing You Conversions

By Sherice Jacob

 Website Design, Internet Marketing,Management

One of the best ways to improve conversion rates is to identify and eliminate major stumbling blocks that are preventing your users from moving forward. Typically these are common issues like “Not Found / Out of Stock” errors, technical glitches, reducing clutter and removing distractions like third-party ads.

But sometimes the gripes are so common and so pervasive that visitors simply tolerate them (albeit with a great deal of frustration and aggravation) rather than go elsewhere.

But you can bet they won’t be back.

Gripe #1: “Just Copy Amazon”

Amazon is one of the web’s largest and most profitable websites, so it stands to reason that they put a considerable amount of time, money and emphasis on making their site as easy to use as possible (even patenting certain methods, like 1-click-shopping). Knowing this, many beginning website owners understandably assume that Amazon must be doing something right with their layout – so they copy it.

Jumia is Nigeria’s Amazon – right down to the layout, categories and color scheme

Amazon has many things going for it that the average new webmaster doesn’t take into account when designing their own site – for example:

  • Everyone is familiar with Amazon – They’ve been around so long that they’ve practically become a one-stop shop for even the greenest internet user. They’ve got brand recognition nailed down to where they’re a household name. People have come to expect a certain experience when shopping on Amazon, just as they expect superb customer service when buying shoes from Zappos. It has been ingrained into who Amazon is and what they stand for.
  • Amazon’s traffic comes from multiple sources – They’ve built up their markets over time, and as a result, their traffic comes from all kinds of places. People generally search for a specific product on …read more    
web design,SEO, Content Writing,
Written by Stu Kushner

Parallax Scrolling Websites and SEO – A Collection of Solutions and Examples

By Carla_Dawson

web design,SEO, Content Writing,

Posted by Carla_Dawson

Parallax Scrolling is one of the latest trends in web design, yet most parallax scrolling websites are not SEO-friendly. I have observed this trend on sites like Awwwards, theFWA and many more. I have also observed that there are many articles that say parallax scrolling is not ideal for search engines. Parallax Scrolling is a design technique and it is ideal for search engines if you know how to apply it. I have collected a list of great tutorials and real SEO-friendly parallax websites to help the community learn how to use both techniques together. There appears to be lots of confusion in the community and I want to clear it up.

Parallax Scrolling – its origins and definition

Parallax Scrolling was originally created for the video game industry as a “special effects� technique to give the audience an illusion of depth. According to Wikipedia, parallax scrolling is

Parallax scrolling is a special scrolling technique in computer graphics, wherein background images move by the camera slower than foreground images, creating an illusion of depth

The web design industry defines parallax scrolling as

Creative Bloq

One big web design trend of the moment is parallax scrolling, which involves the background moving at a slower rate to the foreground, creating a 3D effect as you scroll down the page. It can sometimes be …read more    

SEO, Content Writing,
Written by Stu Kushner

A Beginner’s Guide to Lead Conversion with Social Media

By Sean Work

 SEO, Content Writing, management

So, you’ve been publishing on Facebook, Twitter and maybe a few other social media platforms, and you’ve built up a decent following in each channel. Your audience is starting to engage more and more with your content.

Maybe you’re wondering, “Okay, what’s next? How can I take this to the next level? How can I use social media to drive leads for my business?”

Done right, social media can be an extremely powerful tool for lead generation, but getting there takes time, patience, a lot of testing and the dedication to post highly-valuable content for your audience.

This guide focuses on how to generate leads with non-paid content in social media. Social ads are also an excellent for leads, and maybe it’s something I’ll talk about in a future post. For now, we’ll learn how to create content for Facebook and Twitter that inspires clicks and conversions, and how to measure the results of your social lead gen efforts so that you can show your boss just how valuable social media can be for your business.

Here we go.

Optimize How You Link to Your External Content

In order to be effective at generating leads with social media you need to treat it as a key part of your overall content marketing machine. This means that social media becomes a place where you distribute high-value content to your audience––content found on your blog, the resources section of your site or on landing pages.

But it’s not just about the value of the content you’re linking to; what really counts is how you format the posts in each channel.

Before diving into how to optimize your posts for lead generation, let’s take a look at three possible lead generation paths for social:

  1. Social channel > Blog post with link to a relevant landing page (gated content) > lead
  2. Social channel > …read more    
Online marketing, Content writing,SEO
Written by Stu Kushner

Introducing 3 New KISSmetrics Features

By Sean Work

 Online marketing, Content writing,cohort reports

We are excited to announce 3 brand new features to make KISSmetrics even better and simpler to use.

1. New Cohort Report Feature: See the people in each cohort cell

Now you can get a list of people that take a long time to engage and reach out to them. You can also analyze the people that engage constantly as power users to learn how to replicate that behavior across your user base. This enhanced feature is useful for targeting cohorts that need a reminder or promotion to get them active again.

2. New Power Report Feature: See the property value at the time the event triggered

Now you can see every referrer or ad campaign for every visit for better attribution, not just the first or latest. Or see every product that was added to cart. This advanced segmentation is useful for businesses that need granular analysis of what happened at the exact moment of an event.

3. New Objective Based Reporting: Let KISSmetrics choose your report based on your objective

Online marketing, Content writing,objective based reporting

Our customers told us that when creating a report, they didn’t know which report to create — so we listened. We spoke with businesses of all types and sizes to figure out the objectives that matter most to them and then we created our new feature, objective-based reporting.

Objective-based reporting is a helpful addition to our Reports page. Now, the Reports page has an option with a simple question — What do you want to do? — that allows our app to recommend an appropriate report based on your objective.

These new features are part of our ongoing efforts to make KISSmetrics even better and simpler to use, to let you focus on what matters the most: driving results for your business.

So go ahead and try out our new …read more    

Written by Stu Kushner

5 Easy Steps to Maximize Conversions From Your International Audience

By Sean Work

 online marketing, management ,SEO

Imagine you are traveling in a faraway country, outside of your comfort zone. You are enjoying the sights and sounds and smells, but you know you are a stranger in a strange land.

Then, you hear someone speaking your native language. Immediately, you turn to see who it is, and you smile, because you feel at home with this person who knows your language.

How Will Translation Help My Conversion Rate?

Our native language can affect our behavior and influence our purchasing habits. Indeed, language has been proven to affect our behavior considerably.

In research published in the Harvard Business Review, it was found that 72.1% of consumers spend most or all of their time on websites in their own language. This means that, by providing a site in only one language, you automatically are ruling out a huge potential client base.

The research also found that 72.4% of consumers would be more likely to buy a product using information in their own language. With so many products available, consumers increasingly are undertaking their own internet-based research before committing to a purchase. If your product information isn’t in their native language, chances are they won’t buy it.

In fact, 56.2% of the consumers in the study said the ability to obtain information in their own language is even more important than price. Thus, while price reduction is an obvious tactic in a competitive market, the use of language may have a bigger impact than you might think.

Another report, published by the European Commission, revealed that 90% of internet users in the EU always visited a website in their own language, when given a choice of languages. In today’s competitive world, no business can afford to ignore the possibility of adding 90% of a country’s internet users to their sales figures!

Start Small with One Language

You don’t …read more    

Written by Stu Kushner

The End of Link Building as we Know It

By Gryffin.com

Posted by Gryffin.com

The entire online marketing industry is still up in arms after Matt Cutt’s post on his blog title: The Decay and Fall of Guest Blogging for SEO. Guest Blogging was one of the last horizons that people considered safe for  White Hat  link building. So what now? Is guest blogging truly dead?

Part One

What I’ve learned from being a Link Audit Junkie

Before we can talk about guest blogging, I have to share with you what I’ve learned from two years of deep-diving into link audits and detailed competitive research.

After the first Penguin hit on April 24, 2012, I focused on performing in-depth research to identify patterns in penalized sites. What I quickly noticed was that most people who were penalized had very clear footprints in their backlink profiles. These were not easy to detect if you only looked at the profile of the individual sites, but when you ran a competitive link audit and established averages for the keyword sector as a whole, this became a  meter  from which to judge a specific site link footprints.

Later I incorporated private tools that allow you to search for patterns within a site’s backlink profile. These patterns include links on the same IP address or C class, links with similar or duplicate text, links with the same anchor text, links with the words articles in the URL, even link patterns that are two levels removed (the links to the links).

For the last 12 months or so, most of the sites that I looked at that were penalized had the following in common:

  • High density of money keywords in anchor text
  • Unnatural anchor text profile
  • Many links from article marketing directories
  • Many links from …read more    
Written by Stu Kushner

How to NOT Repeat Your Last Massive Marketing Failure

By Sean Work

On the KISSmetrics blog we talk a lot about marketing wins. And we should––we’re all about sharing tips and tricks, hacks and tactics so that we can learn from one another and help one another be awesome at what we do.

But no matter how much we study up on the latest developments in digital marketing, how much we A/B test and how many of the classic marketing texts we read, at one point or another we’re going to try something that just doesn’t work. 

Read More
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