“Why do you get to make so much of the profit?”

Posted on Wednesday, March 19, 2014 by Stu Kushner under the Opinion
content writing. writer, SEO

Yes, I was asked this question by one of my employees. He is an Editor and he works with my writers to make sure that the content that we produce is well written. This was my answer. "If you want to make most of the money, this is what you need to do. You need to totally remake yourself by starting a business that specializes in designing websites. Get incorporated. Buy insurance. Risk everything. Then learn how to make the search engines happy so that your designs show up. Put together a suite of services that are profitable and valuable ...

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Designing Your Newsletter

Posted on Wednesday, December 4, 2013 by Stu Kushner under the Marketing Ideas Opinion
content writing,newsletter

A newsletter is one of the best ways to keep your name in front of customers and create a working relationship with clients and employees. But what is the best way to do that? Consider the newsletters you’ve received. Were the articles and information in the newsletter informative?  Did you get a better picture of the company, its products, and its people? What you saw, or wanted to see, in those newsletters is what you want in your own newsletter. Will your newsletter be mailed, accessed online, or both?  How often will it be distributed: weekly, monthly, or quarterly? ...

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“Tuned In” or Turned Off?

Posted on Thursday, September 26, 2013 by Stu Kushner under the Definitions Marketing Ideas Opinion

A recent study found that 66% of online users have viewed an online video advertisement. Obviously, online videos have advantages for businesses. A video can visually display and describe a product in detail. And the display not a static photo but something that can be move and be manipulated virtually. It has depth and is interactive. Studies have found that 40% of internet users who view online video advertisements have visited the web site mentioned in the video, and 15% subsequently requested product information. Businesses also gain high recognition for their products by having ads circulating on the web. The most effective form ...

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Why use a Parallax Website?

Posted on Friday, August 30, 2013 by Stu Kushner under the Definitions Opinion Solutions

Why drive a Yugo when you can drive a Ferrari? Parallax is the cutting edge for websites, and is perfect for businesses relying on the internet for advertising and building a customer base, especially for those customers just entering the market.  Parallax technology creates  a three dimensional effect that engages  potential customers in the same way a movie “scenes of coming attractions” entice movie audiences to see the whole picture. Just like a traditional web site, parallax websites enable viewers and browsers easily navigate around your website each visit. First, Parallax sites look awesome. There is nothing more powerful than ...

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What is Parallax?

Posted on Saturday, August 3, 2013 by Stu Kushner under the Definitions Marketing Ideas Opinion

Parallax is defined as “a difference in the apparent position of an object viewed along two different lines of sight.” The Parallax effect or, parallax scrolling, in web design is a technique using layered images that move around at the website in different speeds/perspectives in the website, creating a sort of 3D illusion. In early video games, images were constructed of independent layers scrolling at different speeds to give the effect of motion, giving some layers the impression of being farther away than others – and thus the illusion of depth. This was called parallax scrolling, but it only worked ...

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“Browsing” the Web

Posted on Monday, July 8, 2013 by Stu Kushner under the Marketing Ideas Opinion

Web Sites are virtual “store fronts”. Like store fronts, what they see in the window should encourage them to “come in and browse!” That’s why we call the software a “Browser”.  In both cases, potential customers are “window shopping” - even if they don’t use “Windows”. Imagine someone browsing in a book store. They go to the section they’re most interested in: Fiction, History, Biography, etc. They might see a title that interests them; typically they’ll read the book jacket to get an idea of what’s in the book. They might open the book and ...

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Why Businesses should use VoIP

Posted on Monday, June 27, 2011 by Stu Kushner under the News Opinion Solutions
online marketing, SEO. website management

Companies across the nation are reducing their cost of doing business and improving customer service by using VoIP. Companies send all their information over their broadband Internet connection, including voice calls from employees and information from PCs. Companies gain savings in areas such as start up, long distance, conferencing and network infrastructure. VoIP turns Internet infrastructure into a huge global telephone network. All phone systems can take advantage of VoIP lines. Companies don't need an IP based (IP PBX) or an IP compatible phone system. VoIP converts the voice signal from a company telephone into a digital signal which travels ...

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I need your help

Posted on Monday, September 6, 2010 by Stu Kushner under the Marketing Ideas News Opinion

I have a younger brother. His name is Jeff and he has a company called Plants Alive. His company provides commercial plant rentals to businesses for offices and events. His website is www.plants-alive.com. He has had this site for a few yeas now and it gets a decent amount of traffic. Plants Alive is one of the leading plant rental firms in the Washington DC area. Check out his site.  It's clean and functional. As a favor, I decided to redesign his website. I have been studying website design and Internet Marketing for a couple of years now ...

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George Decided to Google Himself

Posted on Wednesday, March 24, 2010 by Stu Kushner under the Marketing Ideas Opinion

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The SEO Con

Posted on Sunday, March 14, 2010 by Stu Kushner under the Marketing Ideas News Opinion

I recently acquired a new client. They are Specialty Care Services in Silver Spring, MD. Specialty Care provides home health care providers to people that need medical attention at home. Al Simons and I have known each other for many years and he responded to my monthly newsletter. He felt that Internet Marketing is the best way to attract new customers to his business and he did not know how to go about doing it. So, we met and he told me that he had hired a company to do Search Engine Optimization (SEO) work on his website for a ...

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