content writing. writer, SEO
Written by Stu Kushner

“Why do you get to make so much of the profit?”

Yes, I was asked content writing. writer, SEO this question by one of my employees. He is an Editor and he works with my writers to make sure that the content that we produce is well written. This was my answer.

“If you want to make most of the money, this is what you need to do. You need to totally remake yourself by starting a business that specializes in designing websites. Get incorporated. Buy insurance. Risk everything. Then learn how to make the search engines happy so that your designs show up. Put together a suite of services that are profitable and valuable to your clients. Build a team of programmers, designers, writers and site managers. Then market yourself to all of your friends, business associates and family. Do that for a few years and then YOU WILL GET TO KEEP MOST OF THE MONEY.”

I understand how people sometimes feel like they deserve more. And when they look at the total price we charge for our services, they do math in their head and quickly come to the conclusion that they are grossly underpaid. But they are part of a team. Everyone profits from the effort to win and service clients. And although, as the owner, I do stand to make more. I also am risking a lot more by being self-employed and creating this whole business.

So, he has a choice. But I don’t think he will do what it takes to start up his own business. It’s hard. It’s risky. Yes, sometimes the boss makes too much money. I think that might be true in very large corporations where the top people are just employees like everyone else. But in small businesses, the boss does not usually make so much more than the employees. But when that happens, he/she deserves it.

content writing,newsletter
Written by Stu Kushner

Designing Your Newsletter

content writing,newsletterA newsletter is one of the best ways to keep your name in front of customers and create a working relationship with clients and employees. But what is the best way to do that?

Consider the newsletters you’ve received. Were the articles and information in the newsletter informative?  Did you get a better picture of the company, its products, and its people? What you saw, or wanted to see, in those newsletters is what you want in your own newsletter.

Will your newsletter be mailed, accessed online, or both?  How often will it be distributed: weekly, monthly, or quarterly? That will determine the level of time and effort needed to produce it.  You also need to determine the time and resources you have to produce a good quality newsletter.

As a benchmark,

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Written by Stu Kushner

“Tuned In” or Turned Off?

A recent study found that 66% of online users have viewed an online video advertisement. Obviously, online videos have advantages for businesses. A video can visually display and describe a product in detail. And the display not a static photo but something that can be move and be manipulated virtually. It has depth and is interactive.

Studies have found that 40% of internet users who view online video advertisements have visited the web site mentioned in the video, and 15% subsequently requested product information.

Businesses also gain high recognition for their products by having ads circulating on the web. The most effective form of advertisement is a well-made video 

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Written by Stu Kushner

Why use a Parallax Website?

Why drive a Yugo when you can drive a Ferrari?

Parallax is the cutting edge for websites, and is perfect for businesses relying on the internet for advertising and building a customer base, especially for those customers just entering the market.  Parallax technology creates  a three dimensional effect that engages  potential customers in the same way a movie “scenes of coming attractions” entice movie audiences to see the whole picture.

Just like a traditional web site, parallax websites enable viewers and browsers easily navigate around your website each visit. First, Parallax sites look awesome.

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Written by Stu Kushner

What is Parallax?

Parallax is defined as “a difference in the apparent position of an object viewed along two different lines of sight.”

The Parallax effect or, parallax scrolling, in web design is a technique using layered images that move around at the website in different speeds/perspectives in the website, creating a sort of 3D illusion.

In early video games, images were constructed of independent layers scrolling at different speeds to give the effect of motion, giving some layers the impression of being farther away than others – and thus the illusion of depth. This was called parallax scrolling, but it only worked when the mouse or cursor was moved. Commercial companies are using parallax scrolling techniques to attract customers to their websites .One way to use this technique is a historical timeline, telling visitors to the site about the history of the  company.

Techniques are being developed that will minimize, or eliminate the need to continually “point and click” to get information or to access the website. The program will logically lead users to where they want or need to go. Essentially, the website works like a movie, with sequences of images and action, graphics and motion, to guide the user to a site, a decision or a conclusion.

Mobile sites have different requirements than sites viewed on a desktop, but many mobile sites haven’t been designed for parallax-scrolling.  But that is changing, partly at least to parallax responsive web designs and the increasing use of mobile devices to do more than phone home, requires websites to be available without distortion and excessive “point and click” actions.

But it has its limitations. It’s still not widely used now because of slow load times. It’s an idea that‘s ahead of the time, and it’s waiting for the technology to catch up.

Written by Stu Kushner

“Browsing” the Web

Web Sites are virtual “store fronts”. Like store fronts, what they see in the window should encourage them to “come in and browse!” That’s why we call the software a “Browser”.  In both cases, potential customers are “window shopping” – even if they don’t use “Windows”.

Imagine someone browsing in a book store. They go to the section they’re most interested in: Fiction, History, Biography, etc. They might see a title that interests them; typically they’ll read the book jacket to get an idea of what’s in the book. They might open the book and read a few pages, and eventually they’ll check the price. They may do that several times before making a decision. That decision was based on their “Browsing Experience” – and the eventual choice was based on what they saw when browsing.

Websites are more than just advertisements – like a store display, its designed to catch the eye, entice one to look a little more, delve a little deeper. A website is both an Advertisement and often the store itself!

A website predicts who the browser will be.  It’s also your “Book Jacket” – enticing someone to open and “browse”.

Some hints:

  1. Most visitors will NOT read the entire Web page; so show your “wares” and make your sales “pitch” obvious and easy to see.
  2. Make text and headers short and enticing. Use “white space” to break up information, and break up large parcels of information into smaller chunks, and on different pages.
  3. A page that takes more than 7 seconds to download loses customers. Lots of text and photos may slow display times in older browsers.
  4. “A picture says a thousand words”.
  5. Use hyperlinks sparingly. Too many links make your website a maze.
  6. Getting Feedback is a good! Invite them. Leave one now, please, in the field below!!!
online marketing, SEO. website management
Written by Stu Kushner

Why Businesses should use VoIP

online marketing, SEO. website managementCompanies across the nation are reducing their cost of doing business and improving customer service by using VoIP. Companies send all their information over their broadband Internet connection, including voice calls from employees and information from PCs. Companies gain savings in areas such as start up, long distance, conferencing and network infrastructure.

VoIP turns Internet infrastructure into a huge global telephone network. All phone systems can take advantage of VoIP lines. Companies don’t need an IP based (IP PBX) or an IP compatible phone system. VoIP converts the voice signal from a company telephone

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Written by Stu Kushner

I need your help

I have a younger brother. His name is Jeff and he has a company called Plants Alive. His company provides commercial plant rentals to businesses for offices and events. His website is www.plants-alive.com. He has had this site for a few yeas now and it gets a decent amount of traffic. Plants Alive is one of the leading plant rental firms in the Washington DC area. Check out his site.  It’s clean and functional.

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Written by Stu Kushner

The SEO Con

seo-con-man[1]I recently acquired a new client. They are Specialty Care Services in Silver Spring, MD. Specialty Care provides home health care providers to people that need medical attention at home. Al Simons and I have known each other for many years and he responded to my monthly newsletter. He felt that Internet Marketing is the best way to attract new customers to his business and he did not know how to go about doing it.

So, we met and he told me that he had hired a company to do Search Engine Optimization (SEO) work on his website for a year. SEO involves adding meta tags to each page of a website so that the search engines can more easily understand the exact nature of the content. So, I took a look at his site and I found that most of the site had been optimized properly but about a third of his pages were never touched. I showed him how to see that by looking at the Title Bar of the browser has he navigated from page to page in his website. I also told Al that SEO is not an ongoing process UNLESS you continue to create new content on your site. His site did not have a mature blogging capabilty. So, he was not able to easily add a lot more content. His site was fairly static. This means that he was paying and paying for a service that was not completed and was not needed on an ongoing basis. I think Al was conned. SEO gets performed on all pages and, if it is done properly, is not repeated. It is needed as an ongoing service if the site is growing.

Al fired that company and now he has a new website with a Content Management System (CMS) and is excited about the ability to tell stories, give advice and share best practice with his community and with potential new customers. And as he adds new content, Progressive Office will optimize his pages to make sure that his content gets the credit it deserves from Google and the other search engines. We are also instituting a link-building campaign to help his firm get listed into smaller search directories on the Internet. The long-term goal for Al is to discontinue his Pay-Per-Click campaign and to rely solely on the great content of his website to earn a high page rank position.

That strategy will pay-off with the best marketing results. So, we are very excited to have Specialty Care Services as a new client and look forward to assisting Al’s firm in achieving great marketing results from their website.