Written by Stu Kushner

Building a Consumer Friendly Social Media Presence

Before it became a billion dollar empire, Facebook was designed to be a way for Harvard students to connect with one another. Fast forward fifteen years and it is a social media juggernaut that has spawned many wannabes and spin off sites used by roughly 3 billion people worldwide. Today social media is far more than a platform for old high school sweet hearts to reconnect. It is as powerful a business tool as any website, commercial, or ad, and maybe even more so.

You can have the nicest website and best company in the world, and it means absolutely nothing if people do not know that it exists. Social media can increase awareness for your brand, and subsequently increase your leads and sales. By having a social media presence, it puts your business out there to be noticed by billions of people. When creating a social media presence for your business it is important first to develop a goal. The professional at Progressive Office are adept strategists when it comes to developing your social media presence. Progressive Office will go through the benefits and drawbacks of specifically trying to generate new business, create loyal customers, and targeting strictly local business, for example.

Many consumers will have already done their homework long before they decide to frequent your shop. It is crucial that you have adept and interesting social media profiles. The experts at Progressive Office specialize in making your social media profile trust worthy, knowledgeable, and approachable. It is important to show the consumer that you are the best at what you do, and Progressive Office can help you write thought provoking articles for your social media profiles that show that the level of your expertise is second to none, and this will, in turn, display that your business is trustworthy for the consumer and provide them with confidence in your abilities to match their needs.

Your personality is just as important to the success of your profile as anything. You can know more about how to get from A to Z than anyone on the planet, but if your delivery of your knowledge on the subject is bland and dry, the consumer will not be able to relate to what you are trying to put out there. It is important to let your personality shine through your social media profile. The specialists at Progressive Office can help you build a Social Media presence that not only meets your goals, but manages to do show in a way that shows of your knowledge and own personal flair for your business.

Written by Stu Kushner

The Importance of Web Design

I remember, in the early days of the internet, it was impressive just to see pictures and maybe even a little sound on a website. Today web design is on another level. The graphic design of websites works to make them appealing to the eye. Then videos, testimonials, music, all get included to round out the entire package of a website. Web design in 2019 is crucial to the success of businesses. Not just to catch the attention of the consumer, but in order to even be found by a prospective client.

Many websites get revamped in order to improve their SEO, Search Engine Optimization. SEO works to ensure that a website can be found by a search engine such as Google or Yahoo!. In order for the SEO to be effective, it is important that a website is designed I a manner that makes it responsive. If a website doesn’t respond properly when it’s pulled up, the user will most likely move on. Progressive Office specializes in designing websites that not only look great, but function properly. The different services that Progressive Office can provide for your business will ensure that your website not only is found by the search engine, but it will respond properly for the user.

What we’re talking about here is User Experience. It doesn’t matter what your product is, if the User Experience is negative, they will not use your product or recommend it to other possible clients. Think about it for a moment. . . If you run a restaurant, and all of your servers are dirty and rude to the guests, and the orders came out wrong or incomplete, you’d have an empty restaurant. The same idea applies to web design. You need to have someone managing your web design who not only knows what they’re doing, but they need to care about the experience your client has. When Progressive Office builds a website, the first thing they ensure, after responsiveness, is speed. This is the first thing that a user cares about, whether they realize it or not. If a website takes five minutes to load, the user is going to go looking for another business whose website pops up instantly the way it’s supposed to.

At the end of the day, websites are like human beings; none of them are perfect. Progressive Office always works to adjust, change, and upgrade your website as needed so that your business can stay at the top of the digital food chain. Your web design is crucial to your digital marketing strategy. It’s the first step, and no matter what you are trying to accomplish, if you can’t take the first step you will never reach your goal.

Please feel free to contact us at Progressive Office at 470-430-1777.

Written by Stu Kushner

The Benefits of Social Media Marketing

Have you ever been on Facebook and gotten thoroughly distracted from the messages your friend is sending you because you saw a video of a puppy playing with a banana peel? The next thing you know you’ve fallen down a rabbit hole of dog videos and you just keep clicking and clicking and you have no idea what you’re clicking, you just want more puppies! Well, if you’re anything like me and this has happened to you, then you have fallen prey to a form of Social Media Marketing. With each click you were actually boosting one website or another, whether you realized you were doing it or not. Social Media Marketing is a huge tool that businesses utilize to help draw in forthcoming clientele.

Progressive Office can help you reach your marketing goals by taking advantage of the billions of people who use the various social media sites on a daily basis. Social Media Marketing is a tool that businesses use in order to put themselves in the sight line of their desired audience. Facebook, Pinterest, and Twitter are just a few of the social media platforms that are visited by people all around the world each day. By advertising on these sites businesses can reach people that would otherwise go through life happily unaware of the existence of these companies.

If you are looking to build word of mouth, increase sales and referrals, even if you are just hoping to provide a better means of customer service and feedback, Social Media Marketing is an extremely effective tool to help you reach these goals. The services provided by Progressive Office can not only help you get your business right into the heart of the nitty gritty battle that Social Media Marketing is, but Progressive Office will also be able to advise you on which sites NOT to use. It’s important to know which social media outlets your target customers are using, and Progressive Office has the expertise to help you sort through which sites to spend your time on.

One of the biggest down sides of Social Media Marketing is the time that it consumes. Social Media Marketing is a delicate flower that needs to be nurtured minute by minute not just to bloom, but to survive. Perhaps your business does not have the time or the staff or the budget necessary to allot the proper resources to your Social Media Marketing campaign. Progressive Office can not only help you with that issue by taking the time to help you build your customer base, but they can also help manage your company’s reputation, which is the end goal of any serious Social Media Marketing effort.

Please feel free to contact us at Progressive Office at 470-430-1777.

Written by Stu Kushner

Web Design HTML and Color Design Tools

 Website Design I look for cool website design tools. Here are some that I found and that I would like to share with you.

  • HTML Code Generator – This site has a screen editor that allows you to create content and then convert it HTML Source code by simply clicking on the “Source” button.
  • Favicon Creator – This lovely little site enables you to import a graphic and then convert it to .ico-file that that you can use as a favicon on your website. The editor allows for easy cleanup.
  • Color Palette Generator –  If you are looking to create a color scheme based on the colors of an image or a logi, this site makes it easy. Simply provide the url of the image and click the “Color Palette-ify!” button.
  • Color Picker – Convert from Hex value to RGB codes and also find complimentary colors.
  • Color Code Generator –  Generate a color code and complimentary color codes for your website.

As I find new tools, I will update this page. And if you find anything you like, let me know and I will add it to the list!

Website Design, Internet Marketing, DC, SEO, Content
Written by Stu Kushner

Allow All Users to Experience Your Content

 Website Design, Internet Marketing, DC “How often should I…?” is one of the most common beginnings to questions when it comes to any aspect of online marketing.  Unfortunately there isn’t always a clear cut answer for every part of the equation.  Even if you follow other successful businesses’ formulas when it comes to blog and social media schedule there is no guarantee that your followers will engage your efforts similarly.

According to information gathered by online research company Visibli the average Facebook post has already received more than half of its “likes” before the time it is ninety minutes old.  Following the first few hours’ engagement slows a bit until the average post has almost

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Written by Stu Kushner

Deliver the Content Your Customers Want

video (1)Providing your customers with quality content is essential for online marketing success, but failing to provide the type that your connections are looking for can result in missed opportunities.  You need to create content that is related and relatable to your product or service in order to have the greatest impact with both your current customers and prospects.

Prior to pouring every bit of your online marketing efforts into a single medium you’ve got to take the time to figure out if that medium will be the most effective means of reaching your target customer.  Step outside of the business owner mindset and view your approach to

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online marketing
Written by Stu Kushner

Generate Interest in Upcoming Endeavors

 online Marketing, DCIf you make a major upgrade to an existing product or develop a completely new product that is certain to solve pressing issues for your target customers, chances are you’ll see a boost in sales.  If you wait until the product has launched before making your customers and prospects aware of the exciting news you could be missing out on a golden opportunity in your online marketing efforts though.

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online marketing, SEO, DC
Written by Stu Kushner

Focus on More Than Profits for Long Term Success

online marketing, SEO,DCGetting and framing that first dollar earned is a powerful moment in any business owner’s memories.  In order to ensure future successes you’ve got to focus on more than just how much money you are bringing in though.

A successful online marketing strategy is not something that you will likely see astonishing results from immediately.  Developing your business blog and social media profiles, researching keywords and implementing a sound SEO strategy are all things that will take time to develop.  If you do them properly though, you will establish yourself

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online marketing, content writing
Written by Stu Kushner

The Importance of Fulfilling Your Promises

online marketing, Content writingWhen creating any type of content for your business a good title is absolutely critical to success in your online marketing campaign.  If you can’t immediately grab a prospects attention with a catchy, clever and thoughtful title there is a very good chance that you’ll miss the opportunity to engage them further.  While you should take as much time as necessary preparing the perfect title for your posts and videos it is also of critical importance that you follow up that powerful title with the appropriate content.

If you promise a specific solution to a serious issue with the title of your content you’ve got to make sure that the content that you deliver fulfills that promise as fully and completely as possible.  Offering up a title for the sole purpose of attracting attention or soliciting clicks through to your website may provide a temporary spike in traffic,

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online marketing, website design, SEO
Written by Stu Kushner

Deliver Quality to Instill Confidence in Your Business

website marketing, SEOYou work tirelessly to ensure that the product that will end up in your customer’s hands is the best that it can possibly be, but you can’t stop there is you want your business to succeed.  If you don’t work to assure the same quality in your online marketing efforts the product that you’ve worked so hard on may never get into the hands of those customers.

In order to get new visitors to your website to seriously consider purchasing something that you’ve created you’ve got to show them that you are serious about every phase of your business.  You need to make sure that there are no broken links, no spelling errors and no grammatical miscues on your website to instill the confidence in your business necessary for a visitor to become a customer.  You can’t expect a brand new visitor to your blog or website to trust a product that you’ve created

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