Written by Stu Kushner

Standing Out from the Crowd

 online marketing,blogThere is a very good chance that your small business has a few direct competitors that provide a very similar service or product.  Depending upon the industry you’re in you might have dozens or even hundreds of competitors who are fighting to provide the very same solutions to your current or prospective customers.

You might be taking every necessary step to advertise your wears via your business blog and multiple social media accounts but simply participating in those online marketing efforts may not be enough.  Plenty of businesses in your niche are probably active on social media and generating regular SEO friendly blog posts as well, you’ve got to do something that makes you stand out if you want to succeed.

If there is stiff competition in your niche and a multitude of various sized businesses vying for the same customers with similar content, you’ve got to stand out by delivering only the highest quality material.  Take the time to understand exactly what your target customers are looking for and do everything that you can to provide it to them with the content that you produce.

If you can deliver well written, grammatically correct and easy to read posts that solve problems and provide vital answers to questions you should have little problem standing out from the crowd.  Use your social media profiles to share the content you’ve worked hard to develop and those that find it useful or intriguing will be likely to share it with their connections.  This approach to online marketing will broaden your reach, further establish you as an expert in your niche and ultimately lead to more traffic and more sales.

online marketing, content writing
Written by Stu Kushner

Social Media Blog Editing for Internet Marketing Success

 online marketing, content writingAs a small business owner odds are high that you’ve performed just about every duty in your company on more than one occasion.  As you begin your journey into effective online marketing, you’ve got to be every bit as willing to take on multiple roles in order to succeed on that front as well.

As you begin doing research on effective business blogging and social media interaction you’ll most likely come across the phrase “content is king” from a number of different sources.  While creating content is most certainly crucial to any online marketing campaign, the ability to edit will certainly play a major role in your success as well.

In order to attract the most followers to your blog and social media personalities you’ve got to work hard to prove your expertise in your niche.  Generating entertaining articles filled with clever new ideas is a great first step in the process, but you’ll have a difficult time establishing yourself as an expert without complete accuracy in your writing.

You’ve got to double check all of the facts cited in your article, thoroughly proofread each piece, make use of spell and grammar check and then proofread again prior to hitting the publish button.  Each blog post and update might take you a little longer to generate in this fashion, but that extra time invested will ultimately pay off in more followers and subscribers who are willing to share your content.

Written by Stu Kushner

Every Interaction is Important – Social Network Marketing

SEO-Business-Blog-in-DCUsing a business blog and multiple social networking profiles for online marketing gives your customers and prospects a multitude of options for connecting with you in an instant.  While this can be a huge asset to the growth of your business you’ll only really reap the full benefit if you do everything you can to ensure that each interaction with a customer is satisfying. If you don’t regularly monitor your social network profiles for questions from customers or take the time to respond to reader comments on your blog you could be doing serious damage to your image.

Consider how fast word of mouth can travel even without the aid of technology.  If you take too long to respond to questions and requests or if you don’t promptly resolve any

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content writing, SEO, blog ideas
Written by Stu Kushner

Useful Reader Blog Posting Ideas for Online Marketing

 content writing, SEO, blog ideasUsing a blog for online marketing can create a bit of demand on your schedule.  It isn’t always easy to generate one high quality idea after another in order to be able to continually generate new posts.  Having a successful blog, and in turn, a successful online marketing strategy requires consistent updates and that will mean that you may have to get resourceful when it comes to gathering ideas for posts.

A great idea for always having fresh and useful content for your readers is to exhaust every approach to every topic.  Your first inclination for approaching a specific topic may reach the widest audience of readers, but that doesn’t necessarily mean that alternate approaches to the same idea can’t be successful.

Go back over posts that you’ve already generated and examine the possibility of constructing a new post from a different angle.  If you’ve constructed a post that thoroughly explained to the readers the best measures for solving a specific problem, consider a new post on the best preventative measures for avoiding the problem.

By delivering content that looks at a common problem from a different perspective you’ll be providing a very useful piece of content for a completely different cross section of your readers.  Answering questions and solving problems from every possible angle will help to ensure that you reach the widest possible audience and give you plenty of fresh content to keep your blog updated.

Written by Stu Kushner

Find Common Questions to Create Compelling Content – DC SEO Help

seo-questions-300x300We’ve talked a bit about using direct questions from customers to generate quality content for your blog.  Attacking customer questions should provide plenty of fodder for several weeks of posts, but this manner of developing new content for online marketing may not last forever.  There is a chance, especially if you are diligent in your posting schedule, that you will eventually exhaust the questions asked directly by visitors to your site.

If you find yourself struggling for content and really enjoy generating posts that display your expertise by providing thoughtful answers, look to

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online marketing, seo,
Written by Stu Kushner

Avoid the Hard Sell for Social Media Marketing Success

SEO ,Social media Marketing ,Hard SellIt might be your first inclination as a business owner to try and immediately convert a new social media friend or follower into a customer with an offer they can’t refuse.  This hard selling approach to social media marketing rarely works and is often more likely to compel a lead to un-follow you than to actually convert into a sale.

In order to have success in your social media marketing efforts, you can’t inundate new followers with offers, specials and coupon codes.  Social networking is about establishing a connection with followers and building a solid online reputation for your brand.  You need to provide your friends

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online marketing, SEO. social media marketing
Written by Stu Kushner

Blog and Social Media Marketing Strategies by DC SEO Expert

online marketing, SEO. social media marketingIf you are new to online marketing in any capacity the sheer volume of potential approaches might seem completely overwhelming.  Creating a social media presence is a great way to communicate directly with your customers and give your business a boost, but combining social media with a blog can maximize your marketing efforts.

Social media profiles on Facebook and Twitter give you the power to communicate with customers and prospects in real time.  You can impart up to the minute info

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online marketing, content writing, SEO
Written by Stu Kushner

Attract Visitors with New Blog Content

online marketing -Blog-Content-for-Business-GrowthIn order to have the most success from your online marketing efforts you need to put yourself into your reader’s shoes prior to cultivating new content.  Rather than simply rehashing industry news or focusing solely on a sales pitch you’ve got to ask yourself the questions, “why are readers coming to my blog?”

Determining exactly what your readers are looking for and what information they may benefit from will give you a much better idea of how to develop new content.  Focusing on developing content that the visitors to your blog will be interested, passionate about and be able to benefit from will ensure that you keep them coming back.

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online marketing,content writing , management
Written by Stu Kushner

Subscriber Survey to Increasing Online Marketing

online marketing,content writing , managementWe’ve talked a bit recently about methods of getting your readers to actively engage on your blog by commenting on posts.  We’ve also discussed the importance of keeping the conversation going by actively reading and responding to reader comments to add more useful and quality content to each post.

Unfortunately, not every reader will feel compelled to comment, even if you implore them with a question at the end of each post.  That doesn’t necessarily mean that you can’t

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Written by Stu Kushner

It Never Hurts to Ask

AskingYou spend a lot of time on your marketing efforts in order to drive as many prospects to your site as possible.  It only makes sense to multiply the chances of getting your content in front of the eyes of more solid leads if you can, so why aren’t you asking for it?

If you’ve got great content that needs to be read or if you are offering a can’t miss promotion that will most certainly turn visitors into customers, simply ask your followers to pass your information along.  You’d be surprised just how effective adding the words “please retweet” to the end of one of your Twitter updates or “please share” to the end of a Facebook status update can be.

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