Newsletter,SEO,content writing
Written by Stu Kushner

Blog posts become Newsletter content

Newsletter,SEO,content writing

Our Newsletter

Does this look hard? The thought of creating a monthly newsletter is a huge turn-off for most small business owners. Challenges come up like, “Who has the time?” and “What will I talk about?”. It is the same challenge faced by business owners when we try to encourage them to blog about their expertise on their website. Well, this newsletter is proof that a small business owner can do it. We get it done and we can do it for you.

The most effective use of blog articles on your website are to take those postings and to push them out to your social sites to a Facebook Fan Page, LinkedIn and Twitter. And if you can write just four articles a month, they can be compiled into a newsletter that can be sent out to your email contacts. We use Constant Contact to compose our monthly newsletter. There are a lot of good email systems out there. So, pick one and get to work. You can write just one quick article a week. 350 to 400 words is long enough. Nobody really has the time to read a long story. They want the information and knowledge and they want it fast. So, tell your story, make your point.

And, if you need help, we can write articles, add them to your website, push them out to your social sites and then compile them into a nicely designed monthly newsletter. All you have to do, is send us a check every month. Ha!

Bilingual Website Design
Written by Stu Kushner

Bilingual Website Design

Website Design, online marketingOn occasion, a business needs to cater to clientele that are bilingual. And, as a bilingual business owner, it is imperative to capitalize on that unique skill because it is very likely that there is a market for it. For example, if you are an attorney in the US that speaks French, it certainly is a good idea to target French-speaking clients. This was the case for Pierre Choné. Mr. Choné is French and his legal practice specializes in assisting in immigration issues for French speaking immigrants in the US.

For Mr. Choné, having a website that is bilingual is very important in properly representing his office so that it appeals to his French speaking clients. So, adding that feature to his site must be achieved in a way that provides the ability for the visitor to switch between languages by simply popping down a menu. And if there are multiple languages, again, switching should be effrtless.

Go to the Mr. Choné’s website to see how we handled that issue for him. And please contact us if you would like us to propose a solution for your website.

website design, website marketing
Written by Stu Kushner

Don’t Host Your Own Website

website design, website marketingMy cousin has a website. His name is M. I won’t say his real name because his website is so bad that I would be embarrassing him to publicize it. It was created in 1990 by his intern. It is horrible. That said, he is very interested in having me design a new website for him and I would love to do that but there is one major issue.

He wants to host the site himself.

For M, I think he feels like he will save money on hosting. We don’t charge very much to do a website design. But we do charge to host, manage and do marketing work on the website. This pricing structure enables us to work on the site and to maintain an ongoing relationship with our clients. So, we would have to charge a lot more to design the site if M insists on hosting it. But, that said, letting M host his own site is a mistake.

Why is it a bad idea?

Hosting a website requires a Server that has very specific software installed on it. He probably does not have a WordPress compatible Server. Also, websites today are nothing like websites designed in 1990. Back then, most sites were in HTML. Today, most sites are built around CMS platforms (like WordPress, Joomla and Drupal) that create a complicated framework around the site. This framework provides amazing new tools for business. It gives the business executive total control of his/her content and great marketing tools too. Hosting his own site is an admirable goal but impractical. Websites are complicated. They can get hacked, viruses and they can crash.

Everything is complicated. I don’t do my own taxes and I don’t fix my car. I leave it up to professionals so that I can concentrate on the things I know how to do best. Don’t host your own website. Leave it to the professionals.

Your comments are welcomed.

website management, design
Written by Stu Kushner

New Security Measures against Hackers and Malware

For our website design clients:

website management, website designAs part of our continuing management service of your website, we are implementing some new security features that will help help keep your website healthy. The new software is called Wordfence and it is designed to keep hackers from gaining access into the site and to send us an alert if it detects unusual activity to the code files in the website. We also have Sucuri installed on all of our websites to scan and repair viral infections.

I know it doesn’t make sense that nice companies could have infected websites, but it can and does happen. A website is a lot like your computer’s desktop system. If you don’t keep your operating system and your applications up-to-date, vulnerabilities can discovered and used by bad people to get into your site and infect it. This can in turn infect some of the visitors to your site. And if your website does not get repaired quickly enough, the search engines will blacklist it. Imagine having visitors calling you to tell you that your website is infecting their computer!

So, we take the security of your website very seriously. That is why we are constantly upgrading the programming platform and the plugins. Sometimes, these upgrades cause us all new problems but we must weight that against the possibility of leaving your site vulnerable to an attack. So, we do the upgrades. And then we test the site.

If you have any questions or concerns, click here to send us a message. Or call us at 202-462-4290. Do you need any new features, forms, surveys or even an eCommerce solution added to your site? Please let us know and we will help you add that feature.

online marketing, content writing
Written by Stu Kushner

Dropbox for Project Management

Once in a while a new business tool comes along that makes doing business a little bit easier. I have been preaching for years that one of the secrets to business success is to have good communications. For us, that means using our online calendar to get issues scheduled, using our online contact management system to record the progress of our work. We also have shared online spreadsheets that enable us to record specific tasks. Good business requires good communications and we try to use all of the tools we can that make that possible.

Earlier this year I decided to try out Dropbox. I didn’t know a lot about it. But I kept seeing it in my readings. So, I signed up and installed the free version. I was impressed. I created a Dropbox directory for my Quickbooks and I moved my local data into subdirectories. I like the way it automatically and immediately synchronizes my data with an online copy on Dropbox’s Server. Then I started to look more deeply into how it works and I discovered that it also allows for sharing a directory over the Internet.

So, I decided to experiment with this feature by setting up a shared directory for articles that we write for our Premium Internet Marketing clients. I setup a directory and then shared it with the client, the writer, and the SEO technician. The writer puts the article into the directory and it goes out onto the Dropbox cloud server and then out to the directory of my computer, the client, and the SEO technician. The article gets added to the website and optimized and the client is seamlessly involved with the whole process. And as each article gets added, a pop-up from Dropbox puts a message on our machines. We also use it when we are developing a new site and we are sharing images and content directories for the new website design.

Dropbox has made Progressive Office better by increasing our ability to communicate among ourselves and with our clients. If you have a project that needs a way to share documents, images or any critical project data, I highly recommend Dropbox for your business.

Click here to get a free account.

Written by Stu Kushner

Web Design HTML and Color Design Tools

 Website Design I look for cool website design tools. Here are some that I found and that I would like to share with you.

  • HTML Code Generator – This site has a screen editor that allows you to create content and then convert it HTML Source code by simply clicking on the “Source” button.
  • Favicon Creator – This lovely little site enables you to import a graphic and then convert it to .ico-file that that you can use as a favicon on your website. The editor allows for easy cleanup.
  • Color Palette Generator –  If you are looking to create a color scheme based on the colors of an image or a logi, this site makes it easy. Simply provide the url of the image and click the “Color Palette-ify!” button.
  • Color Picker – Convert from Hex value to RGB codes and also find complimentary colors.
  • Color Code Generator –  Generate a color code and complimentary color codes for your website.

As I find new tools, I will update this page. And if you find anything you like, let me know and I will add it to the list!

online marketing, SEO. website management
Written by Stu Kushner

Why Businesses should use VoIP

online marketing, SEO. website managementCompanies across the nation are reducing their cost of doing business and improving customer service by using VoIP. Companies send all their information over their broadband Internet connection, including voice calls from employees and information from PCs. Companies gain savings in areas such as start up, long distance, conferencing and network infrastructure.

VoIP turns Internet infrastructure into a huge global telephone network. All phone systems can take advantage of VoIP lines. Companies don’t need an IP based (IP PBX) or an IP compatible phone system. VoIP converts the voice signal from a company telephone

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Website Design, Internet Marketing, DC, SEO, Content
Written by Stu Kushner

Allow All Users to Experience Your Content

 Website Design, Internet Marketing, DC “How often should I…?” is one of the most common beginnings to questions when it comes to any aspect of online marketing.  Unfortunately there isn’t always a clear cut answer for every part of the equation.  Even if you follow other successful businesses’ formulas when it comes to blog and social media schedule there is no guarantee that your followers will engage your efforts similarly.

According to information gathered by online research company Visibli the average Facebook post has already received more than half of its “likes” before the time it is ninety minutes old.  Following the first few hours’ engagement slows a bit until the average post has almost

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Written by Stu Kushner

Deliver the Content Your Customers Want

video (1)Providing your customers with quality content is essential for online marketing success, but failing to provide the type that your connections are looking for can result in missed opportunities.  You need to create content that is related and relatable to your product or service in order to have the greatest impact with both your current customers and prospects.

Prior to pouring every bit of your online marketing efforts into a single medium you’ve got to take the time to figure out if that medium will be the most effective means of reaching your target customer.  Step outside of the business owner mindset and view your approach to

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online marketing
Written by Stu Kushner

Generate Interest in Upcoming Endeavors

 online Marketing, DCIf you make a major upgrade to an existing product or develop a completely new product that is certain to solve pressing issues for your target customers, chances are you’ll see a boost in sales.  If you wait until the product has launched before making your customers and prospects aware of the exciting news you could be missing out on a golden opportunity in your online marketing efforts though.

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