Written by Stu Kushner

Content Right Under Your Nose

Although it’s pretty unlikely that you’ll ever manage to completely exhaust the possible sources of content that are readily available to you, there is a chance that a great idea will elude you some days.  If you’re having difficulty generating what seems to be an actionable tip or finding a customer question that begs a blog post answer, try looking right under your nose – to the calendar.

If you sell a product or service, holidays or specific landmarks coming up on the calendar in the near future can be used as the perfect marketing persuasion for a blog post.  The Christmas/Hanukkah holiday season alone can serve to create a number of blog posts for e-commerce sites.  Starting a few weeks before the Black Friday boom you can begin taking advantage and can continue along this vein with at least a post per week right through the start of the New Year.

It’s not just the major holidays that can make for good marketing material either, with just about every month that passes there is at least one and often multiple days that can strike a chord with readers and customers.  You can offer discounts to military personnel for Veteran’s Day, talk about company initiatives for becoming greener for Earth Day or have special back to school offers.  There are viable sources for content everywhere you look, don’t be afraid to look for your next great post in places other than industry news feeds.

2 thoughts on “Content Right Under Your Nose

  1. I run a blogengine blog but I am getting increased amounts of spam. I see you use WordPress, is it undemanding to control spam with WordPress or doesn’t it make any difference? I hope you will respond to my comment or maybe send me an email with your answer if you don’t want to approve the comment.

    Best regards, Annie

    1. Annie –

      WordPress has a built-in plugin called Akismet that does an excellent job of blocking Spam. I would highly recommend that you migrate your blogspot blog to a self-hosted (I use GoDaddy) site so that you can customize it with plug-ins.

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