It’s like the flu, eventually everyone gets it. “Writer’s block” is an annoying but usually temporary malady where you suddenly have no clue what to write about and no clue where to start. Anyone who writes gets it… eventually. It’s certainly not fatal, but when you have a deadline to meet it can feel that way.
What to do? Part of the “block” is anxiety – you need to meet that deadline, and you have to have something to say! It’s the same for an author writing a novel as it is for a CEO/manager writing a newsletter.
First, step away from the keyboard! Do something else that clears your mind. How many times can you describe “Amalgamated Widgets, Inc.” and make it fresh, interesting and relevant? You can’t; so broaden your perspective.
Don’t wait until you sit down at the computer to start thinking of topics. Walk around the office or factory. Carry a notebook and jot down what you see; there’s always a story somewhere. Remember, your company is not just about a product, it’s about people, your employees and your customers; so make your Newsletter about people too.
Highlight an “Employee of the Month” such as their job responsibilities and accomplishments. Add personal data such as their job, family, hobbies, etc. That way, your employees help write the column for you.
It also creates a lot of “positives” for you and your company:
- You have fresh sources and material.
- You employees are publicly recognized, which adds to the morale and loyalty of your employees.
- Your clients and customers see that your company is not just about selling “products”, it’s about people.
- You get closer to your employees, and they get to know you better as well.
- The same goes for your clients and customers.