You are in business to attract customers and to sell your unique product. In order to do so, you’ve got to get the word out about your product via a number of different marketing channels, but the most obvious manner of doing so isn’t always the most effective. The problem many businesses run into when using some of the most effective forms of internet marketing, blogs and social media, is that over advertising is one of the fastest ways to lose your following.
When a potential new contact is considering subscribing, following or becoming a fan, the first thing they do is quickly peruse your profile and the content that you’ve produced. If they scroll through page after page of the same tweet, update or post that offers nothing more than a link to your product there is a very good chance that they’ll look elsewhere for a connection.
It’s perfectly fine to alert your connections of specials, sales and contests relating to your product but that can only be part of your approach to effective internet marketing. Your friends and followers have connected because they feel that, as an expert in your niche, that you’ve got valuable information to impart via your blog and social media profiles. Prove them right by using these venues to inform, enlighten and entertain and you’ll begin to see an increase in the number of click-throughs and hopefully a pleasant boost in sales.