Written by Stu Kushner

Why SEO?

optimize-SEOIf you’re thinking about hiring an SEO (Search Engine Optimization) Consultant, the earlier the better. A great time to hire is when you’re considering a site redesign, or planning to launch a new site. That way, you and your SEO consultant can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.

Good SEO is about using design tools and techniques that enable Search Engines to have a clear understanding of your content. If Google does not understand what your website is about, they will not reward you with good ratings and placements in the search results. Some SEO Consultants concentrate on just the meta tags. But Google also looks at the URL of your web pages. If you use brief or cryptic urls, you are missing out on opportunities for better search results.

We also always encourage our clients to have a CMS (Content Management System) as part of their website design. This enables the end user (the owner of the website) to be able to have total control of the content of their website. This is critical because good search results are also dependent on having good, unique and growing content. Google will reward your company if you continue to expand on your content. Google loves content!

This is why it is especially important to start with the correct website design tools that enable CMS and especially the ability to edit the meta tags and url for every page and posting to the site. Does your site give you total content control of page, posting, meta tags and url design? If not, feel free to fill out our questionnaire and we will be happy to advise you.

Too see an example of an effectively designed page, simply look at this page. Look at the url in the address bar and look at the Title Bar of the browser. What do you see? You see excellent keyword phrases built-in to the page that help Search Engines understand the content!

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