If you’ve been following this little mini series of posts on getting your business blog up and running you should already be a bit comfortable with when to publish and how long posts should be. Today we’re going to talk about something equally as important as what we covered in Parts One and Two – setting up your post properly.
In order for your blog posts to have the biggest impact in terms of marketing they need to actually be visited, read and shared. In order to give your content the best possible chance for success on these three critical points your posts also need to be easy for readers to digest.
Despite the fact that the vast majority of your readers may be highly intelligent, a good portion of them may not have the time or desire to read exceedingly long posts. One of the greatest things about the internet is that it is a tool that can be used for lightening fast research. You need to capitalize on that by helping your readers find and absorb the information that they are looking for in your blog posts as quickly as possible.
The easiest and most effective way to do this is by keeping sentences, paragraphs and overall posts reasonably short. It also helps to break regular posts up into clearly defined sections with appropriate headers that make navigation easy. Providing valuable information that is easily accessible will help to ensure that you keep the readers you’ve got and attract new ones, which is the primary goal of a business blog used for marketing.