When it comes to marketing, most small business owners put all the focus on getting the word of their product (and how good it is) out to the masses. While putting the product that you’ve worked so hard developing in front of quality prospects is of critical importance, it’s not the only thing that can lead people to purchase from you.
Filling your customers and prospects in on positive strides that you’ve made in the community and the environment can also have a positive effect on your business. If your small company is involved in any charitable causes like holiday food or toy drives or if all of your employees participate in the annual walk to benefit breast cancer or Alzheimer’s disease, let your customers know.
Directly relating what you and your employees are passionate about on your business blog or social networking accounts is a great way to make a deeper connection with your customers. You can take yourself from a faceless entity that focuses solely on business to a group of people that your prospects and customers can relate to.
As an added bonus, commenting on social issues that are important to you and advertising local events can also help to raise awareness in the community. In addition to marketing your values you could be generating more interest and getting more contributions to a cause that is important to you, which is a winning situation for everyone.