By Sean Work
We are excited to announce 3 brand new features to make KISSmetrics even better and simpler to use.
1. New Cohort Report Feature: See the people in each cohort cell
Now you can get a list of people that take a long time to engage and reach out to them. You can also analyze the people that engage constantly as power users to learn how to replicate that behavior across your user base. This enhanced feature is useful for targeting cohorts that need a reminder or promotion to get them active again.
2. New Power Report Feature: See the property value at the time the event triggered
Now you can see every referrer or ad campaign for every visit for better attribution, not just the first or latest. Or see every product that was added to cart. This advanced segmentation is useful for businesses that need granular analysis of what happened at the exact moment of an event.
3. New Objective Based Reporting: Let KISSmetrics choose your report based on your objective
Our customers told us that when creating a report, they didn’t know which report to create — so we listened. We spoke with businesses of all types and sizes to figure out the objectives that matter most to them and then we created our new feature, objective-based reporting.
Objective-based reporting is a helpful addition to our Reports page. Now, the Reports page has an option with a simple question — What do you want to do? — that allows our app to recommend an appropriate report based on your objective.
These new features are part of our ongoing efforts to make KISSmetrics even better and simpler to use, to let you focus on what matters the most: driving results for your business.