Updating blog and social media content regularly is critical for online marketing success. If you want to reap the biggest benefit from your online marketing efforts though, you’ve got to make sure that the content that you are providing is something your readers haven’t seen before.
Updating your content daily, or even multiple times a day, won’t have nearly the impact it could if you are only rehashing the very same information that your readers can find on other sites. Retelling the same old news won’t do much to attract new readers either as Google and other major search engines don’t rank sites with unoriginal content as high as those with fresh, useful information.
Your readers deserve more from your blog and social media profiles than reworked information that they could easily come across from another source. If you want to keep followers around and ultimately turn them into loyal customers you’ve got to use your knowledge of your industry to provide the latest information and solutions to problems. If you can’t manage to keep your content fresh and to answer the questions that are plaguing your customers today they will likely seek out another source that can and you will have lost high quality leads.