Written by Stu Kushner

Making a Video for your Website

Video is a powerful tool for personalizing a business, and with the increasing number of internet websites advertising goods and services, it’s become almost a necessity. Yet many are hesitant about making one.  Unfamiliarity with the process of filming and plain old stage fright will be a factor, but practice makes perfect – even professional actors often need several “takes” to get it right.

The benefits of video marketing on the internet are well known.  Video marketing personalizes your business and when consumers associate a product with a person, it helps sales and revenue. After all, people want to do business with a person, not just a logo – just ask Uncle Ben and Aunt Jemima.  And this is your chance to state your vision, values and goals.

The technical side of making videos may seem daunting, but you’re not producing “Gone with the Wind”. Think of it as a Home Movie for your business – just be yourself.  Hiring a spokesperson for your video is an option, but an expensive one, especially for smaller companies. You also lose the “personal touch” when using a trained professional spokesperson.

“But what do I say” you ask?   Talk about what you offer; what makes your business unique and different from the rest. Tell why you started your business, you goals and vision. Write it out and have someone read and critique/edit.

Finally, get a experienced crew to film, direct and edit. Shooting in short segments that can be spliced and edited in post production to appear like a continuous dialogue to your audience.

It will be daunting, tiring and expensive, but in the end, you will have a website that attracts customers, and sells you as well as your products and services, and well worth the effort.

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