Written by Stu Kushner

Marketing Lessons from Bruce Lee

Bruce LeeWhat can a martial arts legend and action movie icon teach you about effectively using your business blog as the ultimate marketing tool?  Just about everything.

“Absorb what is useful, discard what is not, add what is uniquely your own,” is the philosophical message from the star that passed on long before his time.  If you apply that philosophy to how you approach generating content for your blog, you should have very little problem becoming one of the go to sources for information within your niche.

In order for your blog, and ultimately your business, to be successful you’ve got to establish yourself as an expert in your particular industry.  That means doing plenty of research and plenty of development in order to provide the answers to questions and solutions to problems that your prospective customers need.

If you want to get to, and remain at, the forefront of your field you can never stop being a student.  You’ve got to continually seek out important industry news from reliable sources, including your own competitors, and then relate the pertinent information that you’ve gathered to your customers from your very own point of view.

Delivering content that is up-to-date and useful will help to position you as an expert, turn visitors into subscribers and make your blog one of the most powerful tools in your marketing arsenal.  Take that philosophy one step further by using what you’ve learned to continually upgrade and improve your current offerings and you’ll benefit by turning prospects into loyal customers.

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