Written by Stu Kushner

Marketing Your Website

Getting your product in front of potential customers in a saturated environment like the internet can be challenging. Most companies have tight budgets so getting the biggest “bang” for your “buck” is essential. Here are some tips on developing a successful online strategy on a limited budget.  

1.      Know your market.
You need to have a clearly defined audience. So figure out your target: who is most likely to buy your product or services?  Is it primarily men or women? What is their financial status, age group, and interests?

2.      Set your goals.
Determine what you are looking to gain from online marketing. Increased awareness? Increased revenue? You will probably have multiple goals, but keep track of what they are so you can measure your success. When you reach your initial goals, set new goals so your company can continue to improve.

3.      Set your budget.
You know who your target is and what your goals are, so plan your budget accordingly. Fortunately, a lot of available web “platforms” are free, but “free form” online marketing might not be the best choice for you. Budget some money for web outlets that will showcase you company and products.

4.      Set your “Brand”.
With all the companies on the web, how your customers see you is critical.  Having a unique, professional website that conveys a sense of professionalism and permanence is essential. The Web is interactive, so don’t be passive; take time to interact with potential customers and build relationships with them. That will help establish your presence.

5.  Optimize your Search Engine.
When someone enters a query you want to be one of the first results displayed. To do this, make your website “search engine friendly” by using commonly searched keywords and descriptions that will link back to your site.

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