In our last post we talked about a few basic and easy to implement strategies that could help you attract more followers and make your 2011 marketing efforts a bit more fruitful. If you’re interested in going full throttle to maximize your social media marketing efforts, here are just a few more tips for increased success on Twitter.
Customize your Profile
If you want to stand out from the crowd on Twitter you can’t have a profile that looks exactly like everyone else’s. Add a picture, generate a well written bio and customize your background. Remember that you are using your Twitter account to market your product or service, so take the necessary steps to make it look and feel like an extension of your company.
Some of your followers, who could potentially be fantastic leads, may be following hundreds or even thousands of other people. If you can only commit to tweeting once every few days there’s a good chance that many of your followers won’t even see your tweets. If you don’t have time to sit down and tweet several times a day consider using a scheduler or posting tweets on the go from your cell phone to create a regular presence.
Combine these simple strategies with those from last Wednesday’s post and your marketing efforts on Twitter should improve dramatically as your business grows in 2011.