Internet Marketing is a marathon; not a 100-yard dash. It requires a short-term and long-term strategy and an ongoing commitment to quality and content. We access the goals of the client and work together to meet them within a realistic budget. Then we go to work to prepare a proposal that address these goals.
In the past, the goal of most business websites was to just have a presence that they could share with clients and potential clients and to have a web address to put on a business card. Businesses were happy that they could replace the need for literature with a website and PDF-file downloads.
But now businesses are seeing that their site needs to be more than just a few pages about what they do. They want their website to be searchable. They want their website to be more than just a “pretty face”. Well, if you hire a designer that does not have an intimate knowledge of search engine optimization and content management, you may end up with a great looking site that is not showing up in the Search Engines.
We can design a site for you that not only looks great and works great. It will be designed in a way that it serves as a foundation for an effective Internet Marketing campaign. That means it will have a content management system. It will generate smart content rich urls to each page. And it will be managed and monitored by our expert team.
In addition to designing a website, we will host and manage the site. Some of our management services include ongoing SEO of content, backup of the site (and sending it to you each week as a zip-file), keeping the software and plug-ins up-to-date, creating a new XML file each week… and much more.
We are committed to creating great search engine result pages for our clients. This is accomplished through a combination of SEO-friendly techniques that rely on an effective website design and structure followed by a myriad of optimization techniques, link-building, article and blog writing and other services our clients choose from to fit their needs and budget.