Our experience has determined that users really do judge a book by its cover… or rather, a website by its design. Elements such as layout, consistency, typography, color and style all affect how users perceive your website and what kind of image you project. Your website should project not only a good image but also the right one for your audience. Do you provide professional services? Are your services social in nature? Your design should reflect your business. It should instill confidence while inviting the user to easily learn all about your firm.
Other factors that influence credibility are: the quality of the website’s content, amount of errors, rate of updates, ease of use and trustworthiness of authors.