In order to draw prospects in and ultimately convert them to customers, you’ve got to be able to offer them something different from the competition. Even if your products offer very similar solutions to the competition in terms of a prospective customer’s problem, you’ve got to find a way to stand out and get noticed.
A great way to give prospects something that they can’t get anywhere else is by offering a bit of your expertise in your unique voice by way of your blog and through social media marketing. Turn your website into a resource. Your business blog and social media profiles give you a unique opportunity to connect directly with current and prospective customers and give them something your competition couldn’t possibly offer – a piece of yourself.
If you want to reap the full reward of your business blog and social media accounts you’ve, got to be concerned with generating content that does more than just rank in terms of SEO. While identifying and targeting specific keywords in your content is essential, your competition is doing that as well so you’ve got to take your efforts a step further by generating useful and interesting SEO content.
Put yourself in the shoes of your prospects when brainstorming for posts. If you were new to the niche or need a solution to a problem, what information would be the most usable or beneficial to you? Let your knowledge and unique personality shine in your writing. Provide solutions and you’ll begin to see additional traffic and conversions from your blogging and social media efforts.