SEO, Content Writing,Website Management
Written by Stu Kushner

Creating Magnetic Content

 Marketing, SEO, Content Writing,Website ManagementI have two businesses. Or, maybe your can look at them as two divisions within one business. This site is my website design and Internet marketing business. And the other division is my office computer cabling business at www.ProgOffice.com. I created two separate websites because the work is very different and to put them on one site would dilute the expertise of each.

But where they do complement each other is in my ability to use my marketing skills to attract business to my cabling site. I do that by following these basic guidelines:

  • Create a site that is clear and easy to navigate
  • Make the site interesting
  • Project a professional image
  • Create helpful content
  • Optimize the content to make it attractive to the search engines

There are other things but those three are my basics. And if you do a search in Google for “office cabling in Washington DC”, you will probably see my site on the first page. You might find it there more than once.

Typically, the home page attracts the most traffic as the landing page for a visitor from a search engine. But my site gets most of it’s traffic from two special pages that I created. Those pages are a cabling pricing page and also a page that is an analysis of cabling upgrade choices. Writing those two pages more than doubled the traffic to my website and it helped establish my little cabling company as an authority (in the eyes of Google) in the cabling community.

Those two pages attract visitors to my site from all over the world. It answer two of the most important questions in the cabling industry. And the first one, pricing, is one that most of my competitors are reluctant to share.

And my reward is that if you are looking to get computer network cable installed in the Washington DC area and you look for a company on Google, Progressive Office Cabling will almost always show up on the first page.

So, what you need to do is think about the very most important questions that your clients might ask you and then write about it and put it on your website. If you do, you just might double your traffic. The worst that can happen is that will have some additional, new helpful content on your site.

internet marketing,SEO
Written by Stu Kushner

Getting Client Reviews

internet marketing, SEO

Mr. Google and the rest are striving to give great search results. They want to put the best companies at the top of the first page. That is their goal. So, the importance of on-line reviews is critical. Google sees all of them. And a big part of how you rank in search results is based on how your clients express their opinion in online reviews. And your potential customers feel the same way. A recent study showed that 72 percent of consumers trust online reviews as much as a personal recommendation. And if you get a bad review it becomes even more important to “dilute” that with a few (or many) positive ones.

Get Reviews and Track Them

The first step is to establish a presence on the major review websites. Yelp, Merchant Circle, Google+, Yahoo Local, Patch, etc. are established review sites that people trust. You need to have a presence on all of them. Doing this might seem impossible or too hard. But we have a system that automates the whole process. So, let us know if you want help with this.

The next step is asking. Get out on your Facebook Fan Page, Twitter and LinkedIn pages and post a request for a review. Include a link to Google+, Yelp etc. or to a form on your website. And if they leave one, be sure to ask them for permission to use it for promotions. Also ask after you complete a project. That is always the best time. Timing is critical. And that depends on your business and the nature of the work you do. Sometimes you can ask right away and sometimes you need to wait a month so that they are certain things are right with your project. Simply followup with an email that asks them to go to a review website or to your online form.

Once you get a review and you have asked permission to promote it, put it on your website. My favorite method is to have testimonials fade in and out in a sidebar. David Bach has 20+ reviews in his website. So, we were able to create a nice unending random display of them. They add credibility to the website and help create a level of comfort for the new visitors.

Another option is to gamify your reviews. Is gamify a word? Anyway, a system like PunchTab.com enables visitors to earn entries into a raffle for a prize by “liking”, friending, tweeting and sharing your website.

Getting all of this done is something we can help you with. We can get your company into 45 business website directories and we can create a dashboard for monitoring all of your reviews. This is called Reputation Monitoring. Please contact us, if you need assistance or want more information. A free Business Directory Listing Report is available upon request.

online marketing, content writing
Written by Stu Kushner

Google Wants Quality Too

online marketing, blog,post, contentIt isn’t just your customers and prospects that are looking for quality material; the most powerful search engine in the land is in the hunt for better material as well.  The latest changes in the Google algorithm have been pointed at article directories and will ultimately make it more difficult for online marketers to draw traffic if they haven’t produced quality work.

Article directories used to be a hotbed of activity for online marketing to generate as many inbound links as possible.  You could easily rehash a previously used piece of content or idea in a few hundred words that would be picked up by search engines and help drive traffic to your site.  With Google’s new algorithm however, these lower quality efforts won’t be getting nearly as much attention from search engines.

If you are new to article marketing for your website, this change to the Google algorithm probably won’t have a whole lot of bearing for you.  Your focus should simply be to deliver the highest quality and most useful articles that you can regardless of where you plan on publishing them in order to get traffic.

In order to build lasting relationships with prospects and customers, your focus should be on providing quality in every step of your business.  If you produce a good product, provide the best possible service and generate the most useful content to draw traffic into your website. That way you should be able to establish your brand and increase your sales.

Written by Stu Kushner

The Goal of Content Creation and SEO

I found this remarkable graph.  It shows the percentage of traffic on Google that clicks-thru to a website based on the search results position on the page. As you can see, the first position garners nearly one-third of all of the clicks.website management, marketing The number two position gets about 17% of the traffic and the clicks drop dramatically from there.

This really shows how critical it is to achieve that first position on the first page. Anyone that tells you that the goal is to get onto the first or second page is very mistaken. Once you are off the first page, you are not likely to get clicked at all.

So, how do you get on the first page?

You need to create content by writing on a regular basis. Write about current events, opinions, ideas, stories. Give definitions about the products and services in your industry. Write about the resources that are available to

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