Written by Stu Kushner

50+ Google Analytics Resources – The 2014 Edition

By Sean Work

Google Analytics is one of the best free data analysis tools on the web. But having this powerful tool at your disposal is irrelevant if you don’t know how to harness its potential. People say you can’t teach an old dog new tricks, but whether you’re a beginner at analytics or an expert, there is untapped wisdom in the posts below.

For Beginners

These posts should guide you through getting Google Analytics set up and getting started.

  1. The Complete Guide to Setting up Google Analytics – This post is an opportunity to identify what code you’ll need, the account structure, and various other things necessary to get set up successfully.
  2. Beginner’s Guide to Google Analytics – This three-part series delves into setting up your account (part 1), setting up goals (part 2), and measuring visitor interaction (part 3).
  3. Google Analytics Tutorial for Beginners 2014 – Video guide on how to navigate the Google Analytics interface and use certain features.
  4. A Guide to Getting Started with Analytics – Goes into detail about how to understand what your traffic is doing and which trends to watch.

Data Segmentation

The ability to segment data is one of the most important aspects of Google Analytics. It will allow you to compare data and make judgments.

  1. 16 Google Analytics Advanced Segments Tips – A combination of different segments you can apply to your analytics data to get insight. Examples include segmenting based on which type of traffic spends the most or which type of traffic bounces immediately.
  2. Segment Average Visit Duration in Analytics – See how you can get a better view of what average visitor duration means by segmenting your traffic.
  3. Google Analytics: Tracking Demographics of Ecommerce Visitors – A blog post on how to get demographic reports and how to analyze this data.
  4. Calculating the …read more    
Written by Stu Kushner

Google Alert is Critical to Website Monitoring

google-alerts-153x300So, I had thought that I was doing the right things. I built a website with content management and SEO capabilities. I am, obviously, blogging about my business in a way that is helpful to my business community.  And my site has done very well in attracting new business. I monitor my traffic with Google Analytics which does a terrific job of telling me about my visitors. I know where they are and how they found me.

But do you know if Google is actually seeing your new site content as you are creating it? What if you were creating new content like this but Google was ignoring it? That is exactly what happened to me. And I might never had known about it accept that I had setup Google Alerts to monitor my site.

Google Alerts allows you to monitor Google’s awareness of new web content based on search strings that you program into the alert. For example, I simply look for “Progressive Office”. And every time a new posting is created that has “progressive office” in it, Google sends me an email. I get emails about “progressive dentist offices” and such. And it is easy to ignore that. But when I post a new article, it shows up in my email from my Google Alert. And that let’s me know that Google is paying attention to my content.

Without the Alerts I would have never known that Google was not crawling and indexing my new content. I saw a drop in my traffic but without Alerts I would have not known that Google was ignoring my site.

Fortunately, I was able to fix the problem.

So, start an Alert for your website right now and as you add content… wait… you aren’t adding new, fresh content to your website? Well, feel free to contact us and we will show you how you can do it easily (or we can do it for you). Now go create that Alert!

This is the Google Alert email that I received about 7 hours after posting this article.

Written by Stu Kushner

Simple Google Competitive Analysis of Your Market

In business, we all have competitors. I like people but I hate my competitors. They win opportunities for work that I never hear about. The IT Support industry is enormous and I have tons of competition. Web design and Internet Marketing are hot industries and not only do I have a lot of competition but my competition is very savvy at marketing their companies on the Internet.

Whenever the phone rings and I have an opportunity to talk to a new potential client, I ask them a few basic question. I ask them the following:

  • Your Name?
  • Your Company?
  • Your Address?
  • Your Phone?
  • Your Email Address?
  • How did you find Progressive Office?

As I am talking to them and asking them questions about their issue(s), I pull up their website to learn more about what they do. And I sometimes give them an analysis of  their website and some hints on how they can make it more searchable.

Most companies I speak to are frustrated by their lack of  a “presence” on Google and the other search engines. They do a search and their competitors come up on the first page. How frustrating is that? They find themselves on the 3rd or 4th page. And, even worse, they are showing up way behind search results that are irrelevant. It is simple to do a search for your company on the Internet. Imagine yourself as a potential client and do a search based on keywords that they might use. And if you are having trouble, use this site to research keywords on Google.

Type in a keyword phrase and let Google tell you synonyms phrases and the amount of traffic coming to those phrases. Do not expect to show up for a keyword or phrase that attracts millions of queries a month. For example, I do not expect to show up if someone does a search for “Computers”. But I do show up on the 1st page if you do a search for “IT Support in DC”. Do reasonable search tests. And don’t obsess on the competitor that is showing up #1 on the first page if you are #4 on the first page. If you want that spot, you have to learn what your competition is doing and do it better.

So, what should you look at on your own website?

The first thing to look at is your Title Meta Tag. The Title Meta Tag shows up on the Title Bar of your browser.

This image will help you find the Title Bar in your browser

When you look at the search results in Google, you are getting Title Bars and content. You get 10 search results per page; ten Title Bars and ten content summaries. Notice the bold search results below and watch what happen when you click on the image. The search results title that says “IT Support DC |Computer Help DC |Network Cabling DC |Website…” is the Title Bar of the Progressive Office website. Click on the image and look at the Title Bar of your browser. See? “IT Support DC |Computer Help DC |Network Cabling DC |Website Design DC | Progressive Office, Inc.” is the Title Bar for our site.

Below is the search results I get when I search for “IT Support in DC” in Google.

Each hyperlink is a Title Bar

The image above shows that “IT Support DC” are the words that are highlighted and that the Title Bar attracts great search results.

If, as you click on different pages on your site, you see Title Bars that are not packed with different, effective keyword phrases that match searches of potential clients than your site design is the problem. And if you are not able to easily add, edit and delete content to your site and these Meta Tags, then your site might need to be redesigned. Click here to learn how to create great Meta Tags.

I hope this posting was helpful. Feel free to comment or to contact us if you have questions or concerns about your website.

Written by Stu Kushner

Inbound Marketing makes it possible to swim against the tide

swimmer-300x202I am constantly researching keywords and working on my website and my blog. It seems that I have more time for marketing lately. But I am also bringing in new business because of my efforts. It isn’t easy. I have had to discipline myself to make ongoing contributions to my website by adding new pages.

What is really remarkable is that it is working in spite of a declining market. I know it is declining and I don’t need to watch the news to see it. Check this out. Click on this link to see the traffic generated in Google for the keywords “structured wiring”. The decline in the demand for information on structured wiring is steady and ongoing.

But, for me, that facet of my business is actually growing. It turns out that I am marketing my network cabling business in a declining market against other companies that are not as Internet Marketing savvy. So, along with competing in my other business areas, I put a special emphasis on creating more content and blog pages about “Network Data Cabling“. I think I have about 50 pages now dedicated to cabling on my website. You wouldn’t know it to go there. But, believe me, they are there.

Here is something even more remarkable, click this and check out how the “SEO” keyword is growing in popularity as “structured wiring” is declining. SEO is hot but their are also tons of SEO savvy competitors out their. So, getting the new business in the rising market can be tougher than getting business in the declining market. It depends on how web savvy your competitors are.

Is your market web savvy? Is their a market segment in your business that is not competitive on Internet search engines? You can increase business if you find the right market and apply yourself to SEO strategies that work and commit yourself to developing unique and original content on your website. You can swim against the tide!

Please feel free to comment and thank you for visiting my blog. And also feel free to get in touch with us if you need Inbound Internet Marketing help.

SEO, Website Design, Internet Marketing
Written by Stu Kushner

Excellent Web Analytics for Free

 Website Design,Management, SEOWell, I have been researching the internet on how best to monitor my website. I searched around and found that there are a few monitoring tools. The best I could find is free!

First of all, it is important to understand why analytical information about your website is necessary. What is there to know? Good analytics help you learn about where your visitors come from and how they interact with your site. And from this information it makes it easy to improve your results online. Write better ads, strengthen your marketing initiatives and create higher-converting websites.

Google Analytics is the best. You simply go to http://www.google.com/analytics/index.html and either sign in with your Google account or create a new account.

For me, it has been a real blessing because I had no idea where people were coming from. Now, I know where they are coming from and that helps me target my marketing efforts towards the most cost-effective marketing strategies.

So, after you create your Google Analytics account, you have to add the analytics code to each of your web pages. After this is done, Google will begin tracking your site and reporting to you. I hope this helps you in building your business. Go to www.ProgressiveOffice.com and call us if you feel we can be of service in supporting your office computer systems.