Written by Stu Kushner

10 Tactics For Increasing Your Customer Lifetime Value and Loyalty

By Sean Work

Loyalty Image from Nielsen

We live in an age of growth hacking and rock star startups taking the world by storm. As a result, many of us focus on new customer/user acquisition, even though it can cost 7x more than customer retention.

While there’s nothing wrong with working hard to grow your customer base, it’s important to remember the value behind customer retention and brand loyalty. Internal research from social analytics platform SumAll shows:

“25% to 40% of the total revenues of the most stable businesses in the SumAll network come from returning customers. Even better, steady customers help businesses weather lean economic times; businesses with 40% repeat customers generated nearly 50% more revenue than similar businesses with only a 10% repeat customers.”

Brand loyalty is one of the most difficult assets for a business to attain. Or, at least it was. We used to have to rely on customers having a great experience with our product/service, or with our employees. Now, we can give them a great experience, but most businesses still haven’t figured out how to do it.

Before we get into specific tactics that you can use to increase brand loyalty with your customers, I recommend checking out the Global Loyalty Sentiment Report from Nielsen. It’s filled with insight into what customers from different international markets and different verticals care about most when it comes to the brands/products they buy. This data could/should influence how you use each (or any) of the suggestions below.

Feature Your Fans in Your Content

Embed social media posts from fans who have shared your content or said something great about your brand to their followers. Put them in the spotlight and let them know how much you appreciate them. Once they see the reciprocity, they’ll make your brand a priority and become one of your most valuable …read more    

Written by Stu Kushner

Video Advertising on the Web

Advertisers know that it’s hard for people to relate to a product unless there’s a name and a brand behind it. The advantage of personalizing a product is well known. Think of “Uncle Ben’s Converted Rice” or “Betty Crocker’s Pancake Mix” from the 30’s and 40’s. Those images, real or invented, became synonymous with the product.  Television brought both the product and the brand into the living room, and now the Internet sells it worldwide.

With so many companies now using the Internet to advertise and sell their products,

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Written by Stu Kushner

Making a Video for your Website

Video is a powerful tool for personalizing a business, and with the increasing number of internet websites advertising goods and services, it’s become almost a necessity. Yet many are hesitant about making one.  Unfamiliarity with the process of filming and plain old stage fright will be a factor, but practice makes perfect – even professional actors often need several “takes” to get it right.

The benefits of video marketing on the internet are well known.  Video marketing personalizes your business and when consumers associate a product with a person, it helps sales and revenue. After all, people want to do business with a person, not just a logo – just ask Uncle Ben and Aunt Jemima.  And this is your chance to state your vision, values and goals.

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