blog,online marketing, content writing
Written by Stu Kushner

Keep Content Fresh for Online Marketing Success

Updating blog and social media content regularly is critical for online marketing success.  If you want to reap the biggest benefit from your online marketing efforts though, you’ve got to make sure that the content that you are providing is something your readers haven’t seen before.

Updating your content daily, or even multiple times a day, won’t have nearly the impact it could if you are only rehashing the very same information that your readers can find on other sites.  Retelling the same old news won’t do much to attract new readers either as Google and other major search engines 

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Written by Stu Kushner

Short and Sweet Every Step of the Way

proofreadingIf you are attempting to make the biggest possible impact with your online marketing efforts you should make every effort to provide the most useful information in the least possible space.  This goes for just about every method of online marketing that you plan to use from blogging to e-mail and even social networking.

Now this isn’t to say that you should cut out valuable information for the sake of brevity, but you should limit the length of your posts by eliminating words or phrases that are unnecessary. If you get too wordy, 

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blogging,online marketing
Written by Stu Kushner

Stimulate Ongoing Conversations by Blogging your Opinion

online marketing,bloggingYou are an authority in your niche and you’ve worked and studied hard to become so.  There is no reason for you to simply report industry news when you can open a platform for dialogue by sharing your personal expert opinion on things that are occurring within your industry.

Some people are afraid of controversy and it is completely understandable to not want to rock the boat too much or to risk offending loyal customers.  There is a difference between attempting to be controversial just for the sake of ruffling feathers and openly sharing your personal view on an industry topic that don’t necessarily agree with though. 

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writing content, online marketing
Written by Stu Kushner

Make a Bigger Impact with Each Blog Post

High Impact Images for Blog

There is no doubt that you business blog can be a powerful tool for attracting new prospects and creating more conversions.  The more attention you put into the finer details of your blog post though, the greater your chances for online marketing success.

A lot of online marketing experts will tell you that it is important to provide a photo with each blog .  While having some form of visual stimulation for your readers can be a benefit, just having a photo in a won’t do nearly as much as having the perfect picture in each post.

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online marketing, content writing, blog
Written by Stu Kushner

Use Your Blog to Educate

online marketing, content writing, blogIt can be awfully tempting to use all of that available real estate on your blog to compose another sales pitch to try and secure a sale, but that isn’t the wisest strategy for online marketing success.  As a business person your first inclination is to sell your product. But too much promotion can have the opposite effect on your business blog traffic.

If you’ve got an e-commerce site set up, it provides current customers and prospects with the opportunity to make a direct inquiry about your product or to place an order. 

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Written by Stu Kushner

Standing Out from the Crowd

 online marketing,blogThere is a very good chance that your small business has a few direct competitors that provide a very similar service or product.  Depending upon the industry you’re in you might have dozens or even hundreds of competitors who are fighting to provide the very same solutions to your current or prospective customers.

You might be taking every necessary step to advertise your wears via your business blog and multiple social media accounts but simply participating in those online marketing efforts may not be enough.  Plenty of businesses in your niche are probably active on social media and generating regular SEO friendly blog posts as well, you’ve got to do something that makes you stand out if you want to succeed.

If there is stiff competition in your niche and a multitude of various sized businesses vying for the same customers with similar content, you’ve got to stand out by delivering only the highest quality material.  Take the time to understand exactly what your target customers are looking for and do everything that you can to provide it to them with the content that you produce.

If you can deliver well written, grammatically correct and easy to read posts that solve problems and provide vital answers to questions you should have little problem standing out from the crowd.  Use your social media profiles to share the content you’ve worked hard to develop and those that find it useful or intriguing will be likely to share it with their connections.  This approach to online marketing will broaden your reach, further establish you as an expert in your niche and ultimately lead to more traffic and more sales.

Written by Stu Kushner

Every Interaction is Important – Social Network Marketing

SEO-Business-Blog-in-DCUsing a business blog and multiple social networking profiles for online marketing gives your customers and prospects a multitude of options for connecting with you in an instant.  While this can be a huge asset to the growth of your business you’ll only really reap the full benefit if you do everything you can to ensure that each interaction with a customer is satisfying. If you don’t regularly monitor your social network profiles for questions from customers or take the time to respond to reader comments on your blog you could be doing serious damage to your image.

Consider how fast word of mouth can travel even without the aid of technology.  If you take too long to respond to questions and requests or if you don’t promptly resolve any

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