Your business blog may not be a social media platform like Facebook or Twitter, but being as social as possible on your blog will help to maximize your marketing efforts.
We talked a few posts ago about the importance of allowing friends and fans to post on your Facebook wall to encourage communication and establish a better connection. The same goes true for your blog readers and subscribers when it comes to commenting.
If you want to maximize the marketing efforts of your business blog, you can’t close the comments sections on your posts. Some disagreements may arise in the comments and you may not always fall in love with what your readers say, but encouraging that line of communication is essential for success.
Receiving blog comments can improve and enhance your blog in a number of ways. Insightful reader comments can not only add essential and relative links to your blog, but they can add to the usable content making each post even more beneficial to new readers.
Every valuable piece of information that gets added to one of your posts has the power to make that post more interesting to readers and to keeping those readers on your blog for a longer period of time. The longer you can keep a reader engaged, entertained and glued to your site the more opportunity you’ve got to take them from reader to customer.