online marketing, SEO, DC
Written by Stu Kushner

Focus on More Than Profits for Long Term Success

online marketing, SEO,DCGetting and framing that first dollar earned is a powerful moment in any business owner’s memories.  In order to ensure future successes you’ve got to focus on more than just how much money you are bringing in though.

A successful online marketing strategy is not something that you will likely see astonishing results from immediately.  Developing your business blog and social media profiles, researching keywords and implementing a sound SEO strategy are all things that will take time to develop.  If you do them properly though, you will establish yourself

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writing content, online marketing
Written by Stu Kushner

Make a Bigger Impact with Each Blog Post

High Impact Images for Blog

There is no doubt that you business blog can be a powerful tool for attracting new prospects and creating more conversions.  The more attention you put into the finer details of your blog post though, the greater your chances for online marketing success.

A lot of online marketing experts will tell you that it is important to provide a photo with each blog .  While having some form of visual stimulation for your readers can be a benefit, just having a photo in a won’t do nearly as much as having the perfect picture in each post.

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online marketing, content writing, blog
Written by Stu Kushner

Use Your Blog to Educate

online marketing, content writing, blogIt can be awfully tempting to use all of that available real estate on your blog to compose another sales pitch to try and secure a sale, but that isn’t the wisest strategy for online marketing success.  As a business person your first inclination is to sell your product. But too much promotion can have the opposite effect on your business blog traffic.

If you’ve got an e-commerce site set up, it provides current customers and prospects with the opportunity to make a direct inquiry about your product or to place an order. 

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Written by Stu Kushner

Standing Out from the Crowd

 online marketing,blogThere is a very good chance that your small business has a few direct competitors that provide a very similar service or product.  Depending upon the industry you’re in you might have dozens or even hundreds of competitors who are fighting to provide the very same solutions to your current or prospective customers.

You might be taking every necessary step to advertise your wears via your business blog and multiple social media accounts but simply participating in those online marketing efforts may not be enough.  Plenty of businesses in your niche are probably active on social media and generating regular SEO friendly blog posts as well, you’ve got to do something that makes you stand out if you want to succeed.

If there is stiff competition in your niche and a multitude of various sized businesses vying for the same customers with similar content, you’ve got to stand out by delivering only the highest quality material.  Take the time to understand exactly what your target customers are looking for and do everything that you can to provide it to them with the content that you produce.

If you can deliver well written, grammatically correct and easy to read posts that solve problems and provide vital answers to questions you should have little problem standing out from the crowd.  Use your social media profiles to share the content you’ve worked hard to develop and those that find it useful or intriguing will be likely to share it with their connections.  This approach to online marketing will broaden your reach, further establish you as an expert in your niche and ultimately lead to more traffic and more sales.

Written by Stu Kushner

Every Interaction is Important – Social Network Marketing

SEO-Business-Blog-in-DCUsing a business blog and multiple social networking profiles for online marketing gives your customers and prospects a multitude of options for connecting with you in an instant.  While this can be a huge asset to the growth of your business you’ll only really reap the full benefit if you do everything you can to ensure that each interaction with a customer is satisfying. If you don’t regularly monitor your social network profiles for questions from customers or take the time to respond to reader comments on your blog you could be doing serious damage to your image.

Consider how fast word of mouth can travel even without the aid of technology.  If you take too long to respond to questions and requests or if you don’t promptly resolve any

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internet marketing, SEO, content writing
Written by Stu Kushner

Stand Out from the Crowd

internet marketing, website designIn order to draw prospects in and ultimately convert them to customers, you’ve got to be able to offer them something different from the competition.  Even if your products offer very similar solutions to the competition in terms of a prospective customer’s problem, you’ve got to find a way to stand out and get noticed.

A great way to give prospects something that they can’t get anywhere else is by offering a bit of your expertise in your unique voice by way of your blog and through social media marketing.  Turn your website into a resource. Your business blog and social media profiles give you a unique opportunity to connect directly with current and prospective customers and give them something your competition couldn’t possibly offer – a piece of yourself.

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internet marketing, content writing
Written by Stu Kushner

Social Blogging Benefits

internet marketing, content writing,SEOYour business blog may not be a social media platform like Facebook or Twitter, but being as social as possible on your blog will help to maximize your marketing efforts.

We talked a few posts ago about the importance of allowing friends and fans to post on your Facebook wall to encourage communication and establish a better connection.  The same goes true for your blog readers and subscribers when it comes to commenting.

If you want to maximize the marketing efforts of your business blog, you can’t close the comments sections on your posts.  Some disagreements may arise in the comments and you may not always fall in love with what your readers say, but encouraging that line of communication is essential for success.

Receiving blog comments can improve and enhance your blog in a number of ways.  Insightful reader comments can not only add essential and relative links to your blog, but they can add to the usable content making each post even more beneficial to new readers.

Every valuable piece of information that gets added to one of your posts has the power to make that post more interesting to readers and to keeping those readers on your blog for a longer period of time.  The longer you can keep a reader engaged, entertained and glued to your site the more opportunity you’ve got to take them from reader to customer. Click Here

Written by Stu Kushner

Encouraging Communication to Build Relationships with Readers

Blog Visitor Conversion IdeasYour business blog has the power to be one of your most useful marketing tools, but in order to truly harness that power you’ve got to establish a relationship with readers that makes them come back.  One of the best ways to get your community of readers involved in your blog is by regularly encouraging comments in your posts.

If you are simply reporting the facts of a niche related news story, your readers may find

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