Written by Stu Kushner

50+ Google Analytics Resources – The 2014 Edition

By Sean Work

Google Analytics is one of the best free data analysis tools on the web. But having this powerful tool at your disposal is irrelevant if you don’t know how to harness its potential. People say you can’t teach an old dog new tricks, but whether you’re a beginner at analytics or an expert, there is untapped wisdom in the posts below.

For Beginners

These posts should guide you through getting Google Analytics set up and getting started.

  1. The Complete Guide to Setting up Google Analytics – This post is an opportunity to identify what code you’ll need, the account structure, and various other things necessary to get set up successfully.
  2. Beginner’s Guide to Google Analytics – This three-part series delves into setting up your account (part 1), setting up goals (part 2), and measuring visitor interaction (part 3).
  3. Google Analytics Tutorial for Beginners 2014 – Video guide on how to navigate the Google Analytics interface and use certain features.
  4. A Guide to Getting Started with Analytics – Goes into detail about how to understand what your traffic is doing and which trends to watch.

Data Segmentation

The ability to segment data is one of the most important aspects of Google Analytics. It will allow you to compare data and make judgments.

  1. 16 Google Analytics Advanced Segments Tips – A combination of different segments you can apply to your analytics data to get insight. Examples include segmenting based on which type of traffic spends the most or which type of traffic bounces immediately.
  2. Segment Average Visit Duration in Analytics – See how you can get a better view of what average visitor duration means by segmenting your traffic.
  3. Google Analytics: Tracking Demographics of Ecommerce Visitors – A blog post on how to get demographic reports and how to analyze this data.
  4. Calculating the …read more    
newsletter, content writing, SEO
Written by Stu Kushner

Do Newsletters Really Help?

When business newsletterowners are asked if they publish a newsletter, the majority will say “No”.

Which leads to the next question: “Why not?”  Some of the answers are:

  • “It takes too much time.”
  • “It’s  a waste of money”
  • “I don’t see any use for one”

The perception is that publishing a newsletter does nothing to keep customers loyal to your business: Many will ask:”How can a news letter prevent customers from going to the competition?” But that’s not really the point. After all, sales and advertising can’t guarantee customer loyalty either, so why do we still advertise and have sales and promotions? They don’t prevent customers from being lured by competitors either, yet advertising

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Written by Stu Kushner

Getting Leads

 online marketing, DCAs a web designer, we here at Progressive Office are constantly looking for leads. It’s business. And leads always have the potential to turn into clients. Our leads come primarily from referrals. But we also have a source that is working very well for us. We use Thumbtack to seek out small businesses that are seeking help with a new website and Internet Marketing of the site. It has been cost-effective at getting us new clients. So, we highly recommend that you look into using it for your business.

Written by Stu Kushner

Website Strategies

In order to make your website effective, you need to attract new leads, convert leads into contacts and convert contacts into customers. That, in a nutshell, is what marketing is all about. Marketing is the method and the means by which you “brand” your business and services in the public consciousness.

Marketing Strategy is the key to your online business.  Marketing strategy sets the goals you need to achieve and is shaped by your business goals.  Once you have established your Marketing Strategy, you can create your Marketing Plan.

A Marketing Plan establishes how you will achieve the goals you set in the Marketing Strategy. For example:

Marketing Strategy: Introduce new line of household cleaning products.
Marketing Plan: Identify potential users and develop website and media campaign based on potential user demographics.

Branding is a unique name, statement, symbol and/or design that identifies you and your product and services from others.  A recognizable brand delivers a unique message and helps establish user recognition and loyalty. A brand is the “face” your online customer sees when they log on. Like Bill Gates and Microsoft or Steve Jobs and Apple, try to make your name synonymous with your company.

One of the best ways to create customer loyalty is to have online customer feedback. The Net is proactive, what they like about your services can spread though the web to friends, family and anyone who logs onto your site. It’s digital “word-of-mouth” advertising.

You also need feedback. Customer Comments and Feedback can tell you a lot about your web site visitors. Who they are and what motivates them? What factors affect their decisions?  Comments can help define and polish both product and website, and help you refine your site to attract customers that will need or want your product or services. 

online marketing, SEO. website management
Written by Stu Kushner

Why Businesses should use VoIP

online marketing, SEO. website managementCompanies across the nation are reducing their cost of doing business and improving customer service by using VoIP. Companies send all their information over their broadband Internet connection, including voice calls from employees and information from PCs. Companies gain savings in areas such as start up, long distance, conferencing and network infrastructure.

VoIP turns Internet infrastructure into a huge global telephone network. All phone systems can take advantage of VoIP lines. Companies don’t need an IP based (IP PBX) or an IP compatible phone system. VoIP converts the voice signal from a company telephone

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online marketing
Written by Stu Kushner

Generate Interest in Upcoming Endeavors

 online Marketing, DCIf you make a major upgrade to an existing product or develop a completely new product that is certain to solve pressing issues for your target customers, chances are you’ll see a boost in sales.  If you wait until the product has launched before making your customers and prospects aware of the exciting news you could be missing out on a golden opportunity in your online marketing efforts though.

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online marketing, SEO, DC
Written by Stu Kushner

Focus on More Than Profits for Long Term Success

online marketing, SEO,DCGetting and framing that first dollar earned is a powerful moment in any business owner’s memories.  In order to ensure future successes you’ve got to focus on more than just how much money you are bringing in though.

A successful online marketing strategy is not something that you will likely see astonishing results from immediately.  Developing your business blog and social media profiles, researching keywords and implementing a sound SEO strategy are all things that will take time to develop.  If you do them properly though, you will establish yourself

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online marketing, content writing
Written by Stu Kushner

The Importance of Fulfilling Your Promises

online marketing, Content writingWhen creating any type of content for your business a good title is absolutely critical to success in your online marketing campaign.  If you can’t immediately grab a prospects attention with a catchy, clever and thoughtful title there is a very good chance that you’ll miss the opportunity to engage them further.  While you should take as much time as necessary preparing the perfect title for your posts and videos it is also of critical importance that you follow up that powerful title with the appropriate content.

If you promise a specific solution to a serious issue with the title of your content you’ve got to make sure that the content that you deliver fulfills that promise as fully and completely as possible.  Offering up a title for the sole purpose of attracting attention or soliciting clicks through to your website may provide a temporary spike in traffic,

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online marketing, website design, SEO
Written by Stu Kushner

Deliver Quality to Instill Confidence in Your Business

website marketing, SEOYou work tirelessly to ensure that the product that will end up in your customer’s hands is the best that it can possibly be, but you can’t stop there is you want your business to succeed.  If you don’t work to assure the same quality in your online marketing efforts the product that you’ve worked so hard on may never get into the hands of those customers.

In order to get new visitors to your website to seriously consider purchasing something that you’ve created you’ve got to show them that you are serious about every phase of your business.  You need to make sure that there are no broken links, no spelling errors and no grammatical miscues on your website to instill the confidence in your business necessary for a visitor to become a customer.  You can’t expect a brand new visitor to your blog or website to trust a product that you’ve created

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blog,online marketing, content writing
Written by Stu Kushner

Keep Content Fresh for Online Marketing Success

Updating blog and social media content regularly is critical for online marketing success.  If you want to reap the biggest benefit from your online marketing efforts though, you’ve got to make sure that the content that you are providing is something your readers haven’t seen before.

Updating your content daily, or even multiple times a day, won’t have nearly the impact it could if you are only rehashing the very same information that your readers can find on other sites.  Retelling the same old news won’t do much to attract new readers either as Google and other major search engines 

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