Written by Stu Kushner

Find Common Questions to Create Compelling Content – DC SEO Help

seo-questions-300x300We’ve talked a bit about using direct questions from customers to generate quality content for your blog.  Attacking customer questions should provide plenty of fodder for several weeks of posts, but this manner of developing new content for online marketing may not last forever.  There is a chance, especially if you are diligent in your posting schedule, that you will eventually exhaust the questions asked directly by visitors to your site.

If you find yourself struggling for content and really enjoy generating posts that display your expertise by providing thoughtful answers, look to

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online marketing, seo,
Written by Stu Kushner

Avoid the Hard Sell for Social Media Marketing Success

SEO ,Social media Marketing ,Hard SellIt might be your first inclination as a business owner to try and immediately convert a new social media friend or follower into a customer with an offer they can’t refuse.  This hard selling approach to social media marketing rarely works and is often more likely to compel a lead to un-follow you than to actually convert into a sale.

In order to have success in your social media marketing efforts, you can’t inundate new followers with offers, specials and coupon codes.  Social networking is about establishing a connection with followers and building a solid online reputation for your brand.  You need to provide your friends

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internet marketing, SEO, content writing
Written by Stu Kushner

Stand Out from the Crowd

internet marketing, website designIn order to draw prospects in and ultimately convert them to customers, you’ve got to be able to offer them something different from the competition.  Even if your products offer very similar solutions to the competition in terms of a prospective customer’s problem, you’ve got to find a way to stand out and get noticed.

A great way to give prospects something that they can’t get anywhere else is by offering a bit of your expertise in your unique voice by way of your blog and through social media marketing.  Turn your website into a resource. Your business blog and social media profiles give you a unique opportunity to connect directly with current and prospective customers and give them something your competition couldn’t possibly offer – a piece of yourself.

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