Written by Stu Kushner

Creating Compelling Content Through Blogging (A How-To)

By ScottOfford

Posted by ScottOfford

Blogging is a great way to get additional content into your website that both your visitors and the search engines will like. But there are a few things to keep in mind when starting this kind of content creation endeavor. Below, I explain how my internet marketing company does it for (and explains it to) our own clients. First, you need to set goals.

Goal Setting

Determining your marketing goals will help you in many ways, such as, giving you the ability to measure the impact of your effort. It is crucial in the development and maintenance of a content strategy. Goal setting can help you in better tracking and measure those desirable actions of your website visitors and can even lead to helping you understand from where your best visitors are coming.

With marketing online, an integral part of the process is tracking ROI.

Written by Stu Kushner

The Goal of Content Creation and SEO

I found this remarkable graph.  It shows the percentage of traffic on Google that clicks-thru to a website based on the search results position on the page. As you can see, the first position garners nearly one-third of all of the clicks.website management, marketing The number two position gets about 17% of the traffic and the clicks drop dramatically from there.

This really shows how critical it is to achieve that first position on the first page. Anyone that tells you that the goal is to get onto the first or second page is very mistaken. Once you are off the first page, you are not likely to get clicked at all.

So, how do you get on the first page?

You need to create content by writing on a regular basis. Write about current events, opinions, ideas, stories. Give definitions about the products and services in your industry. Write about the resources that are available to

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