Written by Stu Kushner

Deliver the Content Your Customers Want

video (1)Providing your customers with quality content is essential for online marketing success, but failing to provide the type that your connections are looking for can result in missed opportunities.  You need to create content that is related and relatable to your product or service in order to have the greatest impact with both your current customers and prospects.

Prior to pouring every bit of your online marketing efforts into a single medium you’ve got to take the time to figure out if that medium will be the most effective means of reaching your target customer.  Step outside of the business owner mindset and view your approach to

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writing content, online marketing
Written by Stu Kushner

Make a Bigger Impact with Each Blog Post

High Impact Images for Blog

There is no doubt that you business blog can be a powerful tool for attracting new prospects and creating more conversions.  The more attention you put into the finer details of your blog post though, the greater your chances for online marketing success.

A lot of online marketing experts will tell you that it is important to provide a photo with each blog .  While having some form of visual stimulation for your readers can be a benefit, just having a photo in a won’t do nearly as much as having the perfect picture in each post.

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online marketing, content writing
Written by Stu Kushner

Google Wants Quality Too

online marketing, blog,post, contentIt isn’t just your customers and prospects that are looking for quality material; the most powerful search engine in the land is in the hunt for better material as well.  The latest changes in the Google algorithm have been pointed at article directories and will ultimately make it more difficult for online marketers to draw traffic if they haven’t produced quality work.

Article directories used to be a hotbed of activity for online marketing to generate as many inbound links as possible.  You could easily rehash a previously used piece of content or idea in a few hundred words that would be picked up by search engines and help drive traffic to your site.  With Google’s new algorithm however, these lower quality efforts won’t be getting nearly as much attention from search engines.

If you are new to article marketing for your website, this change to the Google algorithm probably won’t have a whole lot of bearing for you.  Your focus should simply be to deliver the highest quality and most useful articles that you can regardless of where you plan on publishing them in order to get traffic.

In order to build lasting relationships with prospects and customers, your focus should be on providing quality in every step of your business.  If you produce a good product, provide the best possible service and generate the most useful content to draw traffic into your website. That way you should be able to establish your brand and increase your sales.

writing content, blog, marketing online
Written by Stu Kushner

Focus Blog Content on Quality Over Quantity

 writing content, blog, marketing onlineIt is an absolute truth that to build the biggest possible following from your online marketing efforts that you’ve got to deliver content on a regular basis.  What seems to confuse those new to the inbound marketing game though is the broad sense of the term “regular basis.”

While it would be fantastic if you could deliver high quality, useful and completely original updates every single day, most small business owners simply don’t have the time or

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Written by Stu Kushner

Standing Out from the Crowd

 online marketing,blogThere is a very good chance that your small business has a few direct competitors that provide a very similar service or product.  Depending upon the industry you’re in you might have dozens or even hundreds of competitors who are fighting to provide the very same solutions to your current or prospective customers.

You might be taking every necessary step to advertise your wears via your business blog and multiple social media accounts but simply participating in those online marketing efforts may not be enough.  Plenty of businesses in your niche are probably active on social media and generating regular SEO friendly blog posts as well, you’ve got to do something that makes you stand out if you want to succeed.

If there is stiff competition in your niche and a multitude of various sized businesses vying for the same customers with similar content, you’ve got to stand out by delivering only the highest quality material.  Take the time to understand exactly what your target customers are looking for and do everything that you can to provide it to them with the content that you produce.

If you can deliver well written, grammatically correct and easy to read posts that solve problems and provide vital answers to questions you should have little problem standing out from the crowd.  Use your social media profiles to share the content you’ve worked hard to develop and those that find it useful or intriguing will be likely to share it with their connections.  This approach to online marketing will broaden your reach, further establish you as an expert in your niche and ultimately lead to more traffic and more sales.

content writing, SEO, blog ideas
Written by Stu Kushner

Useful Reader Blog Posting Ideas for Online Marketing

 content writing, SEO, blog ideasUsing a blog for online marketing can create a bit of demand on your schedule.  It isn’t always easy to generate one high quality idea after another in order to be able to continually generate new posts.  Having a successful blog, and in turn, a successful online marketing strategy requires consistent updates and that will mean that you may have to get resourceful when it comes to gathering ideas for posts.

A great idea for always having fresh and useful content for your readers is to exhaust every approach to every topic.  Your first inclination for approaching a specific topic may reach the widest audience of readers, but that doesn’t necessarily mean that alternate approaches to the same idea can’t be successful.

Go back over posts that you’ve already generated and examine the possibility of constructing a new post from a different angle.  If you’ve constructed a post that thoroughly explained to the readers the best measures for solving a specific problem, consider a new post on the best preventative measures for avoiding the problem.

By delivering content that looks at a common problem from a different perspective you’ll be providing a very useful piece of content for a completely different cross section of your readers.  Answering questions and solving problems from every possible angle will help to ensure that you reach the widest possible audience and give you plenty of fresh content to keep your blog updated.

Written by Stu Kushner

Find Common Questions to Create Compelling Content – DC SEO Help

seo-questions-300x300We’ve talked a bit about using direct questions from customers to generate quality content for your blog.  Attacking customer questions should provide plenty of fodder for several weeks of posts, but this manner of developing new content for online marketing may not last forever.  There is a chance, especially if you are diligent in your posting schedule, that you will eventually exhaust the questions asked directly by visitors to your site.

If you find yourself struggling for content and really enjoy generating posts that display your expertise by providing thoughtful answers, look to

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