If you make a major upgrade to an existing product or develop a completely new product that is certain to solve pressing issues for your target customers, chances are you’ll see a boost in sales. If you wait until the product has launched before making your customers and prospects aware of the exciting news you could be missing out on a golden opportunity in your online marketing efforts though.
You are in business to attract customers and to sell your unique product. In order to do so, you’ve got to get the word out about your product via a number of different marketing channels, but the most obvious manner of doing so isn’t always the most effective. The problem many businesses run into when using some of the most effective forms of internet marketing, blogs and social media, is that over advertising is one of the fastest ways to lose your following.
When a potential new contact is considering subscribing, following or becoming a fan, the first thing they do is quickly peruse your profile and the content that you’ve produced. If they scroll through page after page of the same tweet, update or post that offers nothing more than a link to your product there is a very good chance that they’ll look elsewhere for a connection.
Its one thing to attract followers and friends to your social media accounts, creating engaging updates that will keep them interested is another. If you can get the word out that you make every effort to reward your friends and followers for connecting, you could see much more success from your social media marketing efforts.
Exclusive Offers to Friends and Followers
If you’ve got a new product, promotion or update that you are ready to launch, offer an exclusive presale to your Facebook friends or Twitter followers. If the offer is useful or worth having, your connections will follow your updates much more closely in the future and most likely