Written by Stu Kushner

Standing Out from the Crowd

 online marketing,blogThere is a very good chance that your small business has a few direct competitors that provide a very similar service or product.  Depending upon the industry you’re in you might have dozens or even hundreds of competitors who are fighting to provide the very same solutions to your current or prospective customers.

You might be taking every necessary step to advertise your wears via your business blog and multiple social media accounts but simply participating in those online marketing efforts may not be enough.  Plenty of businesses in your niche are probably active on social media and generating regular SEO friendly blog posts as well, you’ve got to do something that makes you stand out if you want to succeed.

If there is stiff competition in your niche and a multitude of various sized businesses vying for the same customers with similar content, you’ve got to stand out by delivering only the highest quality material.  Take the time to understand exactly what your target customers are looking for and do everything that you can to provide it to them with the content that you produce.

If you can deliver well written, grammatically correct and easy to read posts that solve problems and provide vital answers to questions you should have little problem standing out from the crowd.  Use your social media profiles to share the content you’ve worked hard to develop and those that find it useful or intriguing will be likely to share it with their connections.  This approach to online marketing will broaden your reach, further establish you as an expert in your niche and ultimately lead to more traffic and more sales.

Website Visit ,website design, management
Written by Stu Kushner

Finding Balance in Your Blog Content Part III

Website design, management, If you’ve been following this little mini series of posts on getting your business blog up and running you should already be a bit comfortable with when to publish and how long posts should be.  Today we’re going to talk about something equally as important as what we covered in Parts One and Two – setting up your post properly.

In order for your blog posts to have the biggest impact in terms of marketing they need to actually be visited, read and shared.  In order to give your content the best possible chance for success on these three critical points your posts also need to be easy for readers to digest.

Despite the fact that the vast majority of your readers may be highly intelligent, a good portion of them may not have the time or desire to read exceedingly long posts.  One of the greatest things about the internet is that it is a tool that

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internet marketing, content writing
Written by Stu Kushner

Social Blogging Benefits

internet marketing, content writing,SEOYour business blog may not be a social media platform like Facebook or Twitter, but being as social as possible on your blog will help to maximize your marketing efforts.

We talked a few posts ago about the importance of allowing friends and fans to post on your Facebook wall to encourage communication and establish a better connection.  The same goes true for your blog readers and subscribers when it comes to commenting.

If you want to maximize the marketing efforts of your business blog, you can’t close the comments sections on your posts.  Some disagreements may arise in the comments and you may not always fall in love with what your readers say, but encouraging that line of communication is essential for success.

Receiving blog comments can improve and enhance your blog in a number of ways.  Insightful reader comments can not only add essential and relative links to your blog, but they can add to the usable content making each post even more beneficial to new readers.

Every valuable piece of information that gets added to one of your posts has the power to make that post more interesting to readers and to keeping those readers on your blog for a longer period of time.  The longer you can keep a reader engaged, entertained and glued to your site the more opportunity you’ve got to take them from reader to customer. Click Here

Written by Stu Kushner

Encouraging Communication to Build Relationships with Readers

Blog Visitor Conversion IdeasYour business blog has the power to be one of your most useful marketing tools, but in order to truly harness that power you’ve got to establish a relationship with readers that makes them come back.  One of the best ways to get your community of readers involved in your blog is by regularly encouraging comments in your posts.

If you are simply reporting the facts of a niche related news story, your readers may find

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