Written by Stu Kushner

50+ Google Analytics Resources – The 2014 Edition

By Sean Work

Google Analytics is one of the best free data analysis tools on the web. But having this powerful tool at your disposal is irrelevant if you don’t know how to harness its potential. People say you can’t teach an old dog new tricks, but whether you’re a beginner at analytics or an expert, there is untapped wisdom in the posts below.

For Beginners

These posts should guide you through getting Google Analytics set up and getting started.

  1. The Complete Guide to Setting up Google Analytics – This post is an opportunity to identify what code you’ll need, the account structure, and various other things necessary to get set up successfully.
  2. Beginner’s Guide to Google Analytics – This three-part series delves into setting up your account (part 1), setting up goals (part 2), and measuring visitor interaction (part 3).
  3. Google Analytics Tutorial for Beginners 2014 – Video guide on how to navigate the Google Analytics interface and use certain features.
  4. A Guide to Getting Started with Analytics – Goes into detail about how to understand what your traffic is doing and which trends to watch.

Data Segmentation

The ability to segment data is one of the most important aspects of Google Analytics. It will allow you to compare data and make judgments.

  1. 16 Google Analytics Advanced Segments Tips – A combination of different segments you can apply to your analytics data to get insight. Examples include segmenting based on which type of traffic spends the most or which type of traffic bounces immediately.
  2. Segment Average Visit Duration in Analytics – See how you can get a better view of what average visitor duration means by segmenting your traffic.
  3. Google Analytics: Tracking Demographics of Ecommerce Visitors – A blog post on how to get demographic reports and how to analyze this data.
  4. Calculating the …read more    
Written by Stu Kushner

Getting Leads

 online marketing, DCAs a web designer, we here at Progressive Office are constantly looking for leads. It’s business. And leads always have the potential to turn into clients. Our leads come primarily from referrals. But we also have a source that is working very well for us. We use Thumbtack to seek out small businesses that are seeking help with a new website and Internet Marketing of the site. It has been cost-effective at getting us new clients. So, we highly recommend that you look into using it for your business.

Written by Stu Kushner

Website Strategies

In order to make your website effective, you need to attract new leads, convert leads into contacts and convert contacts into customers. That, in a nutshell, is what marketing is all about. Marketing is the method and the means by which you “brand” your business and services in the public consciousness.

Marketing Strategy is the key to your online business.  Marketing strategy sets the goals you need to achieve and is shaped by your business goals.  Once you have established your Marketing Strategy, you can create your Marketing Plan.

A Marketing Plan establishes how you will achieve the goals you set in the Marketing Strategy. For example:

Marketing Strategy: Introduce new line of household cleaning products.
Marketing Plan: Identify potential users and develop website and media campaign based on potential user demographics.

Branding is a unique name, statement, symbol and/or design that identifies you and your product and services from others.  A recognizable brand delivers a unique message and helps establish user recognition and loyalty. A brand is the “face” your online customer sees when they log on. Like Bill Gates and Microsoft or Steve Jobs and Apple, try to make your name synonymous with your company.

One of the best ways to create customer loyalty is to have online customer feedback. The Net is proactive, what they like about your services can spread though the web to friends, family and anyone who logs onto your site. It’s digital “word-of-mouth” advertising.

You also need feedback. Customer Comments and Feedback can tell you a lot about your web site visitors. Who they are and what motivates them? What factors affect their decisions?  Comments can help define and polish both product and website, and help you refine your site to attract customers that will need or want your product or services. 

online marketing, website design, SEO
Written by Stu Kushner

Deliver Quality to Instill Confidence in Your Business

website marketing, SEOYou work tirelessly to ensure that the product that will end up in your customer’s hands is the best that it can possibly be, but you can’t stop there is you want your business to succeed.  If you don’t work to assure the same quality in your online marketing efforts the product that you’ve worked so hard on may never get into the hands of those customers.

In order to get new visitors to your website to seriously consider purchasing something that you’ve created you’ve got to show them that you are serious about every phase of your business.  You need to make sure that there are no broken links, no spelling errors and no grammatical miscues on your website to instill the confidence in your business necessary for a visitor to become a customer.  You can’t expect a brand new visitor to your blog or website to trust a product that you’ve created

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online marketing, content writing, blog
Written by Stu Kushner

Use Your Blog to Educate

online marketing, content writing, blogIt can be awfully tempting to use all of that available real estate on your blog to compose another sales pitch to try and secure a sale, but that isn’t the wisest strategy for online marketing success.  As a business person your first inclination is to sell your product. But too much promotion can have the opposite effect on your business blog traffic.

If you’ve got an e-commerce site set up, it provides current customers and prospects with the opportunity to make a direct inquiry about your product or to place an order. 

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Written by Stu Kushner

Standing Out from the Crowd

 online marketing,blogThere is a very good chance that your small business has a few direct competitors that provide a very similar service or product.  Depending upon the industry you’re in you might have dozens or even hundreds of competitors who are fighting to provide the very same solutions to your current or prospective customers.

You might be taking every necessary step to advertise your wears via your business blog and multiple social media accounts but simply participating in those online marketing efforts may not be enough.  Plenty of businesses in your niche are probably active on social media and generating regular SEO friendly blog posts as well, you’ve got to do something that makes you stand out if you want to succeed.

If there is stiff competition in your niche and a multitude of various sized businesses vying for the same customers with similar content, you’ve got to stand out by delivering only the highest quality material.  Take the time to understand exactly what your target customers are looking for and do everything that you can to provide it to them with the content that you produce.

If you can deliver well written, grammatically correct and easy to read posts that solve problems and provide vital answers to questions you should have little problem standing out from the crowd.  Use your social media profiles to share the content you’ve worked hard to develop and those that find it useful or intriguing will be likely to share it with their connections.  This approach to online marketing will broaden your reach, further establish you as an expert in your niche and ultimately lead to more traffic and more sales.

Written by Stu Kushner

Every Interaction is Important – Social Network Marketing

SEO-Business-Blog-in-DCUsing a business blog and multiple social networking profiles for online marketing gives your customers and prospects a multitude of options for connecting with you in an instant.  While this can be a huge asset to the growth of your business you’ll only really reap the full benefit if you do everything you can to ensure that each interaction with a customer is satisfying. If you don’t regularly monitor your social network profiles for questions from customers or take the time to respond to reader comments on your blog you could be doing serious damage to your image.

Consider how fast word of mouth can travel even without the aid of technology.  If you take too long to respond to questions and requests or if you don’t promptly resolve any

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Written by Stu Kushner

Success Breeds Success

 Internet marketing , website designMost small business owners are willing to devote countless hours of their time to ensure the success of their venture.  While devotion to your business on all fronts is a good thing, it’s important to apply that effort to the most appropriate places if you want to achieve the most effective results.

Far too many small business owners spend too much of their time fixated on analyzing the failures they’ve experienced rather than learning from the successes.  It’s important to remember that even some of the best laid plans won’t always pan out as you had hoped.

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SEO, Website Design, Internet Marketing
Written by Stu Kushner

Excellent Web Analytics for Free

 Website Design,Management, SEOWell, I have been researching the internet on how best to monitor my website. I searched around and found that there are a few monitoring tools. The best I could find is free!

First of all, it is important to understand why analytical information about your website is necessary. What is there to know? Good analytics help you learn about where your visitors come from and how they interact with your site. And from this information it makes it easy to improve your results online. Write better ads, strengthen your marketing initiatives and create higher-converting websites.

Google Analytics is the best. You simply go to http://www.google.com/analytics/index.html and either sign in with your Google account or create a new account.

For me, it has been a real blessing because I had no idea where people were coming from. Now, I know where they are coming from and that helps me target my marketing efforts towards the most cost-effective marketing strategies.

So, after you create your Google Analytics account, you have to add the analytics code to each of your web pages. After this is done, Google will begin tracking your site and reporting to you. I hope this helps you in building your business. Go to www.ProgressiveOffice.com and call us if you feel we can be of service in supporting your office computer systems.