online marketing, content writing,SEO
Written by Stu Kushner

The Real Truth About Google and Guest Blogging

By Sherice Jacob

online marketing, content writing,SEO

Matt Cutts, Google webmaster evangelist, recently stirred up a storm of controversy by announcing that guest blogging was “done.” He later clarified the statement by saying that guest blogging purely for SEO was done.

But you’re a KISSmetrics reader, and you already knew that – right?

So what’s the real truth behind Google’s newest announcement? Are you going to be penalized for blogging on other sites? Are your rankings going to collapse because you have blog contributors? Not likely. But there are a few caveats you’ll want to keep in mind whether you’re considering guest blogging as a promotional outlet or looking to bring guest bloggers on board to freshen up your site content.

If You’re a Blog Publisher

DON’T: send out waves of open invitations to anyone and everyone looking to contribute. You will get substandard writing, perhaps even content that has been “spun” (meaning words have been exchanged and sentences shifted to give the “appearance” of a new article to avoid Google’s duplicate content penalty).

DO: Take the time to research experts in your niche. Who are the prolific, consistently good writers that attract comments and invite discussion? Assemble your guest blogging “dream team” and don’t be afraid to reach out to knowledgeable professionals in your field to invite them to contribute. By the same token, don’t be surprised if they ask about your budget. You get what you pay for, and high quality, well-researched posts take time to write.

Quora is a great place to find knowledgeable professionals who may be open to the possibility of guest blogging for you. Simply type in your topic to find questions asked (and answered) around it.

Blogging is one broad topic on Quora with thousands of followers

You can then click on the avatar of the person answering to …read more    

online marketing, content writing
Written by Stu Kushner

Google Wants Quality Too

online marketing, blog,post, contentIt isn’t just your customers and prospects that are looking for quality material; the most powerful search engine in the land is in the hunt for better material as well.  The latest changes in the Google algorithm have been pointed at article directories and will ultimately make it more difficult for online marketers to draw traffic if they haven’t produced quality work.

Article directories used to be a hotbed of activity for online marketing to generate as many inbound links as possible.  You could easily rehash a previously used piece of content or idea in a few hundred words that would be picked up by search engines and help drive traffic to your site.  With Google’s new algorithm however, these lower quality efforts won’t be getting nearly as much attention from search engines.

If you are new to article marketing for your website, this change to the Google algorithm probably won’t have a whole lot of bearing for you.  Your focus should simply be to deliver the highest quality and most useful articles that you can regardless of where you plan on publishing them in order to get traffic.

In order to build lasting relationships with prospects and customers, your focus should be on providing quality in every step of your business.  If you produce a good product, provide the best possible service and generate the most useful content to draw traffic into your website. That way you should be able to establish your brand and increase your sales.