Matt Cutts, Google webmaster evangelist, recently stirred up a storm of controversy by announcing that guest blogging was “done.” He later clarified the statement by saying that guest blogging purely for SEO was done.
But you’re a KISSmetrics reader, and you already knew that – right?
So what’s the real truth behind Google’s newest announcement? Are you going to be penalized for blogging on other sites? Are your rankings going to collapse because you have blog contributors? Not likely. But there are a few caveats you’ll want to keep in mind whether you’re considering guest blogging as a promotional outlet or looking to bring guest bloggers on board to freshen up your site content.
If You’re a Blog Publisher
DON’T: send out waves of open invitations to anyone and everyone looking to contribute. You will get substandard writing, perhaps even content that has been “spun” (meaning words have been exchanged and sentences shifted to give the “appearance” of a new article to avoid Google’s duplicate content penalty).
DO: Take the time to research experts in your niche. Who are the prolific, consistently good writers that attract comments and invite discussion? Assemble your guest blogging “dream team” and don’t be afraid to reach out to knowledgeable professionals in your field to invite them to contribute. By the same token, don’t be surprised if they ask about your budget. You get what you pay for, and high quality, well-researched posts take time to write.
Quora is a great place to find knowledgeable professionals who may be open to the possibility of guest blogging for you. Simply type in your topic to find questions asked (and answered) around it.
Blogging is one broad topic on Quora with thousands of followers
You can then click on the avatar of the person answering to …read more