Written by Stu Kushner

The End of Link Building as we Know It

By Gryffin.com

Posted by Gryffin.com

The entire online marketing industry is still up in arms after Matt Cutt’s post on his blog title: The Decay and Fall of Guest Blogging for SEO. Guest Blogging was one of the last horizons that people considered safe for  White Hat  link building. So what now? Is guest blogging truly dead?

Part One

What I’ve learned from being a Link Audit Junkie

Before we can talk about guest blogging, I have to share with you what I’ve learned from two years of deep-diving into link audits and detailed competitive research.

After the first Penguin hit on April 24, 2012, I focused on performing in-depth research to identify patterns in penalized sites. What I quickly noticed was that most people who were penalized had very clear footprints in their backlink profiles. These were not easy to detect if you only looked at the profile of the individual sites, but when you ran a competitive link audit and established averages for the keyword sector as a whole, this became a  meter  from which to judge a specific site link footprints.

Later I incorporated private tools that allow you to search for patterns within a site’s backlink profile. These patterns include links on the same IP address or C class, links with similar or duplicate text, links with the same anchor text, links with the words articles in the URL, even link patterns that are two levels removed (the links to the links).

For the last 12 months or so, most of the sites that I looked at that were penalized had the following in common:

  • High density of money keywords in anchor text
  • Unnatural anchor text profile
  • Many links from article marketing directories
  • Many links from …read more    
Written by Stu Kushner

“Browsing” the Web

Web Sites are virtual “store fronts”. Like store fronts, what they see in the window should encourage them to “come in and browse!” That’s why we call the software a “Browser”.  In both cases, potential customers are “window shopping” – even if they don’t use “Windows”.

Imagine someone browsing in a book store. They go to the section they’re most interested in: Fiction, History, Biography, etc. They might see a title that interests them; typically they’ll read the book jacket to get an idea of what’s in the book. They might open the book and read a few pages, and eventually they’ll check the price. They may do that several times before making a decision. That decision was based on their “Browsing Experience” – and the eventual choice was based on what they saw when browsing.

Websites are more than just advertisements – like a store display, its designed to catch the eye, entice one to look a little more, delve a little deeper. A website is both an Advertisement and often the store itself!

A website predicts who the browser will be.  It’s also your “Book Jacket” – enticing someone to open and “browse”.

Some hints:

  1. Most visitors will NOT read the entire Web page; so show your “wares” and make your sales “pitch” obvious and easy to see.
  2. Make text and headers short and enticing. Use “white space” to break up information, and break up large parcels of information into smaller chunks, and on different pages.
  3. A page that takes more than 7 seconds to download loses customers. Lots of text and photos may slow display times in older browsers.
  4. “A picture says a thousand words”.
  5. Use hyperlinks sparingly. Too many links make your website a maze.
  6. Getting Feedback is a good! Invite them. Leave one now, please, in the field below!!!
online marketing, content writing
Written by Stu Kushner

Google Wants Quality Too

online marketing, blog,post, contentIt isn’t just your customers and prospects that are looking for quality material; the most powerful search engine in the land is in the hunt for better material as well.  The latest changes in the Google algorithm have been pointed at article directories and will ultimately make it more difficult for online marketers to draw traffic if they haven’t produced quality work.

Article directories used to be a hotbed of activity for online marketing to generate as many inbound links as possible.  You could easily rehash a previously used piece of content or idea in a few hundred words that would be picked up by search engines and help drive traffic to your site.  With Google’s new algorithm however, these lower quality efforts won’t be getting nearly as much attention from search engines.

If you are new to article marketing for your website, this change to the Google algorithm probably won’t have a whole lot of bearing for you.  Your focus should simply be to deliver the highest quality and most useful articles that you can regardless of where you plan on publishing them in order to get traffic.

In order to build lasting relationships with prospects and customers, your focus should be on providing quality in every step of your business.  If you produce a good product, provide the best possible service and generate the most useful content to draw traffic into your website. That way you should be able to establish your brand and increase your sales.