Management,Website Design, Internet Marketing,
Written by Stu Kushner

In Your Customers’ Shoes – 4 Gripes That Are Costing You Conversions

By Sherice Jacob

 Website Design, Internet Marketing,Management

One of the best ways to improve conversion rates is to identify and eliminate major stumbling blocks that are preventing your users from moving forward. Typically these are common issues like “Not Found / Out of Stock” errors, technical glitches, reducing clutter and removing distractions like third-party ads.

But sometimes the gripes are so common and so pervasive that visitors simply tolerate them (albeit with a great deal of frustration and aggravation) rather than go elsewhere.

But you can bet they won’t be back.

Gripe #1: “Just Copy Amazon”

Amazon is one of the web’s largest and most profitable websites, so it stands to reason that they put a considerable amount of time, money and emphasis on making their site as easy to use as possible (even patenting certain methods, like 1-click-shopping). Knowing this, many beginning website owners understandably assume that Amazon must be doing something right with their layout – so they copy it.

Jumia is Nigeria’s Amazon – right down to the layout, categories and color scheme

Amazon has many things going for it that the average new webmaster doesn’t take into account when designing their own site – for example:

  • Everyone is familiar with Amazon – They’ve been around so long that they’ve practically become a one-stop shop for even the greenest internet user. They’ve got brand recognition nailed down to where they’re a household name. People have come to expect a certain experience when shopping on Amazon, just as they expect superb customer service when buying shoes from Zappos. It has been ingrained into who Amazon is and what they stand for.
  • Amazon’s traffic comes from multiple sources – They’ve built up their markets over time, and as a result, their traffic comes from all kinds of places. People generally search for a specific product on …read more    
website management, design
Written by Stu Kushner

New Security Measures against Hackers and Malware

For our website design clients:

website management, website designAs part of our continuing management service of your website, we are implementing some new security features that will help help keep your website healthy. The new software is called Wordfence and it is designed to keep hackers from gaining access into the site and to send us an alert if it detects unusual activity to the code files in the website. We also have Sucuri installed on all of our websites to scan and repair viral infections.

I know it doesn’t make sense that nice companies could have infected websites, but it can and does happen. A website is a lot like your computer’s desktop system. If you don’t keep your operating system and your applications up-to-date, vulnerabilities can discovered and used by bad people to get into your site and infect it. This can in turn infect some of the visitors to your site. And if your website does not get repaired quickly enough, the search engines will blacklist it. Imagine having visitors calling you to tell you that your website is infecting their computer!

So, we take the security of your website very seriously. That is why we are constantly upgrading the programming platform and the plugins. Sometimes, these upgrades cause us all new problems but we must weight that against the possibility of leaving your site vulnerable to an attack. So, we do the upgrades. And then we test the site.

If you have any questions or concerns, click here to send us a message. Or call us at 202-462-4290. Do you need any new features, forms, surveys or even an eCommerce solution added to your site? Please let us know and we will help you add that feature.

online marketing, SEO. website management
Written by Stu Kushner

Why Businesses should use VoIP

online marketing, SEO. website managementCompanies across the nation are reducing their cost of doing business and improving customer service by using VoIP. Companies send all their information over their broadband Internet connection, including voice calls from employees and information from PCs. Companies gain savings in areas such as start up, long distance, conferencing and network infrastructure.

VoIP turns Internet infrastructure into a huge global telephone network. All phone systems can take advantage of VoIP lines. Companies don’t need an IP based (IP PBX) or an IP compatible phone system. VoIP converts the voice signal from a company telephone

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