Written by Stu Kushner

Creating Compelling Content Through Blogging (A How-To)

By ScottOfford

Posted by ScottOfford

Blogging is a great way to get additional content into your website that both your visitors and the search engines will like. But there are a few things to keep in mind when starting this kind of content creation endeavor. Below, I explain how my internet marketing company does it for (and explains it to) our own clients. First, you need to set goals.

Goal Setting

Determining your marketing goals will help you in many ways, such as, giving you the ability to measure the impact of your effort. It is crucial in the development and maintenance of a content strategy. Goal setting can help you in better tracking and measure those desirable actions of your website visitors and can even lead to helping you understand from where your best visitors are coming.

With marketing online, an integral part of the process is tracking ROI.

SEO, Content Writing,Website Management
Written by Stu Kushner

Creating Magnetic Content

 Marketing, SEO, Content Writing,Website ManagementI have two businesses. Or, maybe your can look at them as two divisions within one business. This site is my website design and Internet marketing business. And the other division is my office computer cabling business at www.ProgOffice.com. I created two separate websites because the work is very different and to put them on one site would dilute the expertise of each.

But where they do complement each other is in my ability to use my marketing skills to attract business to my cabling site. I do that by following these basic guidelines:

  • Create a site that is clear and easy to navigate
  • Make the site interesting
  • Project a professional image
  • Create helpful content
  • Optimize the content to make it attractive to the search engines

There are other things but those three are my basics. And if you do a search in Google for “office cabling in Washington DC”, you will probably see my site on the first page. You might find it there more than once.

Typically, the home page attracts the most traffic as the landing page for a visitor from a search engine. But my site gets most of it’s traffic from two special pages that I created. Those pages are a cabling pricing page and also a page that is an analysis of cabling upgrade choices. Writing those two pages more than doubled the traffic to my website and it helped establish my little cabling company as an authority (in the eyes of Google) in the cabling community.

Those two pages attract visitors to my site from all over the world. It answer two of the most important questions in the cabling industry. And the first one, pricing, is one that most of my competitors are reluctant to share.

And my reward is that if you are looking to get computer network cable installed in the Washington DC area and you look for a company on Google, Progressive Office Cabling will almost always show up on the first page.

So, what you need to do is think about the very most important questions that your clients might ask you and then write about it and put it on your website. If you do, you just might double your traffic. The worst that can happen is that will have some additional, new helpful content on your site.

Written by Stu Kushner

The Art of Thinking Sideways: Content Marketing for ‘Boring’ Businesses

By robinparallax

Posted by robinparallax

In this article,  I’ll examine the art of thinking sideways for one of the slightly more tricky marketing clients I’ve worked with. I hope that this will provide an insight for fellow content marketers and SEO’s in similar scenarios.


It’s amazing what you end up finding online working in the SEO game. Some of the most obscure business sectors have thriving communities and many online magazines and publications. It’s really quite staggering.

What any SEO or content marketer should know is that there really is a conversation happening online in every industry. However niche it might at first appear to be, positioning your client to become a part of that conversation is the challenge!

Boring Businesses

I’ve worked on a pretty mixed bag of clients over the past two years or so. From pharmaceutical services to interior design products, and from renewable energies to our digital agency’s own efforts.

But one client has really stood out in terms of being a  boring  business. However, this has actually become the most fun and exciting campaign I’ve worked on.

…read more    

Written by Stu Kushner

10 Tactics For Increasing Your Customer Lifetime Value and Loyalty

By Sean Work

Loyalty Image from Nielsen

We live in an age of growth hacking and rock star startups taking the world by storm. As a result, many of us focus on new customer/user acquisition, even though it can cost 7x more than customer retention.

While there’s nothing wrong with working hard to grow your customer base, it’s important to remember the value behind customer retention and brand loyalty. Internal research from social analytics platform SumAll shows:

“25% to 40% of the total revenues of the most stable businesses in the SumAll network come from returning customers. Even better, steady customers help businesses weather lean economic times; businesses with 40% repeat customers generated nearly 50% more revenue than similar businesses with only a 10% repeat customers.”

Brand loyalty is one of the most difficult assets for a business to attain. Or, at least it was. We used to have to rely on customers having a great experience with our product/service, or with our employees. Now, we can give them a great experience, but most businesses still haven’t figured out how to do it.

Before we get into specific tactics that you can use to increase brand loyalty with your customers, I recommend checking out the Global Loyalty Sentiment Report from Nielsen. It’s filled with insight into what customers from different international markets and different verticals care about most when it comes to the brands/products they buy. This data could/should influence how you use each (or any) of the suggestions below.

Feature Your Fans in Your Content

Embed social media posts from fans who have shared your content or said something great about your brand to their followers. Put them in the spotlight and let them know how much you appreciate them. Once they see the reciprocity, they’ll make your brand a priority and become one of your most valuable …read more    

Management,Website Design, Internet Marketing,
Written by Stu Kushner

In Your Customers’ Shoes – 4 Gripes That Are Costing You Conversions

By Sherice Jacob

 Website Design, Internet Marketing,Management

One of the best ways to improve conversion rates is to identify and eliminate major stumbling blocks that are preventing your users from moving forward. Typically these are common issues like “Not Found / Out of Stock” errors, technical glitches, reducing clutter and removing distractions like third-party ads.

But sometimes the gripes are so common and so pervasive that visitors simply tolerate them (albeit with a great deal of frustration and aggravation) rather than go elsewhere.

But you can bet they won’t be back.

Gripe #1: “Just Copy Amazon”

Amazon is one of the web’s largest and most profitable websites, so it stands to reason that they put a considerable amount of time, money and emphasis on making their site as easy to use as possible (even patenting certain methods, like 1-click-shopping). Knowing this, many beginning website owners understandably assume that Amazon must be doing something right with their layout – so they copy it.

Jumia is Nigeria’s Amazon – right down to the layout, categories and color scheme

Amazon has many things going for it that the average new webmaster doesn’t take into account when designing their own site – for example:

  • Everyone is familiar with Amazon – They’ve been around so long that they’ve practically become a one-stop shop for even the greenest internet user. They’ve got brand recognition nailed down to where they’re a household name. People have come to expect a certain experience when shopping on Amazon, just as they expect superb customer service when buying shoes from Zappos. It has been ingrained into who Amazon is and what they stand for.
  • Amazon’s traffic comes from multiple sources – They’ve built up their markets over time, and as a result, their traffic comes from all kinds of places. People generally search for a specific product on …read more    
Written by Stu Kushner

Getting Leads

 online marketing, DCAs a web designer, we here at Progressive Office are constantly looking for leads. It’s business. And leads always have the potential to turn into clients. Our leads come primarily from referrals. But we also have a source that is working very well for us. We use Thumbtack to seek out small businesses that are seeking help with a new website and Internet Marketing of the site. It has been cost-effective at getting us new clients. So, we highly recommend that you look into using it for your business.

Written by Stu Kushner

“Tuned In” or Turned Off?

A recent study found that 66% of online users have viewed an online video advertisement. Obviously, online videos have advantages for businesses. A video can visually display and describe a product in detail. And the display not a static photo but something that can be move and be manipulated virtually. It has depth and is interactive.

Studies have found that 40% of internet users who view online video advertisements have visited the web site mentioned in the video, and 15% subsequently requested product information.

Businesses also gain high recognition for their products by having ads circulating on the web. The most effective form of advertisement is a well-made video 

Read More
internet marketing,SEO
Written by Stu Kushner

Getting Client Reviews

internet marketing, SEO

Mr. Google and the rest are striving to give great search results. They want to put the best companies at the top of the first page. That is their goal. So, the importance of on-line reviews is critical. Google sees all of them. And a big part of how you rank in search results is based on how your clients express their opinion in online reviews. And your potential customers feel the same way. A recent study showed that 72 percent of consumers trust online reviews as much as a personal recommendation. And if you get a bad review it becomes even more important to “dilute” that with a few (or many) positive ones.

Get Reviews and Track Them

The first step is to establish a presence on the major review websites. Yelp, Merchant Circle, Google+, Yahoo Local, Patch, etc. are established review sites that people trust. You need to have a presence on all of them. Doing this might seem impossible or too hard. But we have a system that automates the whole process. So, let us know if you want help with this.

The next step is asking. Get out on your Facebook Fan Page, Twitter and LinkedIn pages and post a request for a review. Include a link to Google+, Yelp etc. or to a form on your website. And if they leave one, be sure to ask them for permission to use it for promotions. Also ask after you complete a project. That is always the best time. Timing is critical. And that depends on your business and the nature of the work you do. Sometimes you can ask right away and sometimes you need to wait a month so that they are certain things are right with your project. Simply followup with an email that asks them to go to a review website or to your online form.

Once you get a review and you have asked permission to promote it, put it on your website. My favorite method is to have testimonials fade in and out in a sidebar. David Bach has 20+ reviews in his website. So, we were able to create a nice unending random display of them. They add credibility to the website and help create a level of comfort for the new visitors.

Another option is to gamify your reviews. Is gamify a word? Anyway, a system like PunchTab.com enables visitors to earn entries into a raffle for a prize by “liking”, friending, tweeting and sharing your website.

Getting all of this done is something we can help you with. We can get your company into 45 business website directories and we can create a dashboard for monitoring all of your reviews. This is called Reputation Monitoring. Please contact us, if you need assistance or want more information. A free Business Directory Listing Report is available upon request.

Written by Stu Kushner

Easy Internet Marketing but with a Catch

U Shape Up Gym

U Shape Up’s website

So, I found a great gym here in Cebu. It’s called U Shape Up. The equipment is modern and the gym is very clean. The staff is very nice and it’s close enough to my house. There are closer gyms but this one is way nicer. So, I went as a guest and that cost me about 120php ($3) per visit. The monthly fee was going to be 800php ($20). So I convinced the owner, Dharryl, to let me do a website for him in exchange for a free membership.

His biggest competitor is the gym I used to go to called Hot Rocks. Hot Rocks is much closer to my house but the equipment is not as good and the facility is kinda dirty. Hot Rocks does not do a very good job of keeping the gym clean. And with people sweating and such all over everything, I just had to go.

So, I designed a website. I did the SEO on it and I added a Google Map. The site was all my own work and I openly admit that my team is way better at this than me. But for this gym, the design is good enough. And for no costs, it’s a great deal for the gym. And since there is only one competitor with an online presence, they immediately (within a few days) started showing up on the first page of Google. They got about 100 visitors in the first month. And now after 4 months, they are getting 140 visits and about 80% of them are new visitors.

It usually is not this easy. But most businesses here can’t afford a website at all and have no budget for this kind of marketing. So, I get the equivalent of $20 a month in free gym time. It’s enough. And for the cost of one free membership to me, U Shape Up is getting lots of new members from the website. Dharryl says people come in, they’ve seen the website, and they don’t need a tour. They just sign up.

I can’t promise you these results! And I can’t afford any more $20 a month clients. But it is was very rewarding to see great results so quickly. Do a search in Google for “Gym in Tabunok Cebu”. They should be there and on the map.

So, what was “the catch” in all of this. Well, it was easy because few small businesses have websites. They simply can’t afford them. So, I end up doing it cheap and as a favor in exchange for a free gym membership. But it is an unsustainable business model for me. But it was fun and rewarding to help them. Overall, a very worthwhile project.

Now go sign up for a Premium Marketing Plan already!

internet marketing, Management, Wordpress
Written by Stu Kushner

Reach a Wider Audience with Social Promotion of Video Content

internet marketing, Management, WordPressIf you’re relatively new to the online marketing game, generating a video for marketing purposes may seem like a frightening undertaking.  In reality though, a decent video won’t take you much longer to produce than a high quality blog post and could help you to reach and connect with a much larger audience.

You don’t need any special education or overly complex tools in order to create a video that will attract new contacts or generate interest in your business.  If you’ve got a smartphone or a basic video camera and a deep understanding of your own product you’ve got more than enough to take your online marketing to a more visual level.

Start this phase of your online marketing plan by shooting a short video that shows prospects how to use your product or a video that highlights the features that set it apart from the competition.  Upload your video to YouTube, share it via your social networking accounts and blog and ask your connections for shares and feedback.

Not all of your connections will have the time or patience to read a thousand word blog post a few days a week, but that doesn’t necessarily mean that they wouldn’t benefit from the information.  By sharing both well written blog posts and informative short videos you will be able to reach and help a much broader audience than you would through blog posts alone.  These additional connections can help to spread the word of your brand even further and will ultimately result in more chances for you to engage qualified leads.

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