Management, Content Writing
Written by Stu Kushner

How You Can Optimize Your Content Marketing in 3 Data-Driven Steps

By Sean Work

3-item-fields

Today’s article is a guest post by David Cheng of ShareBloc.

Maintaining a steady blog publishing routine is hard to do. At ShareBloc, we try to blog at least two times a week, either on our blog or syndicated elsewhere. We’re a small team so an aggressive schedule can be overwhelming.

To get enough content to keep up the pace, we used data to help us figure out which topics would be most interesting to our readers. Here are the three data-driven steps we took that you also may want to consider.

Crowd source Your Blog Topics

Some of the most prolific blogs have two or three posts a day. We realized that, like any great artist, we could “borrow” from these blogs. We scraped 300 blog titles from some of the leading blogs in our space to see which key words or phrases were most popular.

The blogs we chose were KISSmetrics, Marketo, HubSpot, Social Media Today, Content Marketing Institute, and the leading posts from ShareBloc’s sales and marketing bloc. We used popular scraping tool ScrapingHub to get our titles.

To set up your ScrapingHub spider, select the website you’d like the spider to start scraping and input patterns to follow, along with any other special parameters you may have. In this case, we are asking the spider to start with the most recent posts, and include page two, three, etc.

We want the spider to go only one layer deep to get the post title. So, in the spider setting, I’ve set the depth limit to 1, in order to prevent the spider from entering a loop.

 Management, Content Writing

Next, you have to set up the item you want scraped. In this case, we want to scrape only the title.

After you set up your parameters, you can review the pages that have been spidered in …read more    

online marketing, content writing,SEO
Written by Stu Kushner

The Real Truth About Google and Guest Blogging

By Sherice Jacob

online marketing, content writing,SEO

Matt Cutts, Google webmaster evangelist, recently stirred up a storm of controversy by announcing that guest blogging was “done.” He later clarified the statement by saying that guest blogging purely for SEO was done.

But you’re a KISSmetrics reader, and you already knew that – right?

So what’s the real truth behind Google’s newest announcement? Are you going to be penalized for blogging on other sites? Are your rankings going to collapse because you have blog contributors? Not likely. But there are a few caveats you’ll want to keep in mind whether you’re considering guest blogging as a promotional outlet or looking to bring guest bloggers on board to freshen up your site content.

If You’re a Blog Publisher

DON’T: send out waves of open invitations to anyone and everyone looking to contribute. You will get substandard writing, perhaps even content that has been “spun” (meaning words have been exchanged and sentences shifted to give the “appearance” of a new article to avoid Google’s duplicate content penalty).

DO: Take the time to research experts in your niche. Who are the prolific, consistently good writers that attract comments and invite discussion? Assemble your guest blogging “dream team” and don’t be afraid to reach out to knowledgeable professionals in your field to invite them to contribute. By the same token, don’t be surprised if they ask about your budget. You get what you pay for, and high quality, well-researched posts take time to write.

Quora is a great place to find knowledgeable professionals who may be open to the possibility of guest blogging for you. Simply type in your topic to find questions asked (and answered) around it.

Blogging is one broad topic on Quora with thousands of followers

You can then click on the avatar of the person answering to …read more    

internet marketing, Management, Wordpress
Written by Stu Kushner

Reach a Wider Audience with Social Promotion of Video Content

internet marketing, Management, WordPressIf you’re relatively new to the online marketing game, generating a video for marketing purposes may seem like a frightening undertaking.  In reality though, a decent video won’t take you much longer to produce than a high quality blog post and could help you to reach and connect with a much larger audience.

You don’t need any special education or overly complex tools in order to create a video that will attract new contacts or generate interest in your business.  If you’ve got a smartphone or a basic video camera and a deep understanding of your own product you’ve got more than enough to take your online marketing to a more visual level.

Start this phase of your online marketing plan by shooting a short video that shows prospects how to use your product or a video that highlights the features that set it apart from the competition.  Upload your video to YouTube, share it via your social networking accounts and blog and ask your connections for shares and feedback.

Not all of your connections will have the time or patience to read a thousand word blog post a few days a week, but that doesn’t necessarily mean that they wouldn’t benefit from the information.  By sharing both well written blog posts and informative short videos you will be able to reach and help a much broader audience than you would through blog posts alone.  These additional connections can help to spread the word of your brand even further and will ultimately result in more chances for you to engage qualified leads.

blogging,online marketing
Written by Stu Kushner

Stimulate Ongoing Conversations by Blogging your Opinion

online marketing,bloggingYou are an authority in your niche and you’ve worked and studied hard to become so.  There is no reason for you to simply report industry news when you can open a platform for dialogue by sharing your personal expert opinion on things that are occurring within your industry.

Some people are afraid of controversy and it is completely understandable to not want to rock the boat too much or to risk offending loyal customers.  There is a difference between attempting to be controversial just for the sake of ruffling feathers and openly sharing your personal view on an industry topic that don’t necessarily agree with though. 

Read More
writing content, online marketing
Written by Stu Kushner

Make a Bigger Impact with Each Blog Post

High Impact Images for Blog

There is no doubt that you business blog can be a powerful tool for attracting new prospects and creating more conversions.  The more attention you put into the finer details of your blog post though, the greater your chances for online marketing success.

A lot of online marketing experts will tell you that it is important to provide a photo with each blog .  While having some form of visual stimulation for your readers can be a benefit, just having a photo in a won’t do nearly as much as having the perfect picture in each post.

Read More
content writing, SEO, blog ideas
Written by Stu Kushner

Useful Reader Blog Posting Ideas for Online Marketing

 content writing, SEO, blog ideasUsing a blog for online marketing can create a bit of demand on your schedule.  It isn’t always easy to generate one high quality idea after another in order to be able to continually generate new posts.  Having a successful blog, and in turn, a successful online marketing strategy requires consistent updates and that will mean that you may have to get resourceful when it comes to gathering ideas for posts.

A great idea for always having fresh and useful content for your readers is to exhaust every approach to every topic.  Your first inclination for approaching a specific topic may reach the widest audience of readers, but that doesn’t necessarily mean that alternate approaches to the same idea can’t be successful.

Go back over posts that you’ve already generated and examine the possibility of constructing a new post from a different angle.  If you’ve constructed a post that thoroughly explained to the readers the best measures for solving a specific problem, consider a new post on the best preventative measures for avoiding the problem.

By delivering content that looks at a common problem from a different perspective you’ll be providing a very useful piece of content for a completely different cross section of your readers.  Answering questions and solving problems from every possible angle will help to ensure that you reach the widest possible audience and give you plenty of fresh content to keep your blog updated.

Website Design, Internet Marketing, DC, SEO, Content
Written by Stu Kushner

From Readers to Leads in One Easy Step

 Website Design, Internet Marketing, DC, Attracting and holding onto social media followers and blog readers can be a tricky and time consuming part of your online marketing plan.  You’ve got to provide frequent, but not too frequent, updates and you’ve got to ensure that you are constantly providing high quality and useful information.  Thankfully, once you’ve gotten into the most appropriate rhythm for publishing posts and status updates and have got readers hooked on your content, the most difficult part of the process is out of the way.

Read More
online marketing, content writing
Written by Stu Kushner

Make Use of the News for Blog Fodder

online marketing, SEO, content writingEven if you’ve followed all of the practical tips for harvesting content on your blog the time might eventually come when you are strapped for a solid and compelling idea for a post.  This is especially true if you are voracious about marketing with your blog and make an effort to post daily updates.

The good news is that you don’t need to rely completely on direct customer questions or highly specific industry news in order to create content that your readers and customers will enjoy.  It’s perfectly fine, and in many cases welcome, to take a break from the

Read More
Written by Stu Kushner

Encouraging Communication to Build Relationships with Readers

Blog Visitor Conversion IdeasYour business blog has the power to be one of your most useful marketing tools, but in order to truly harness that power you’ve got to establish a relationship with readers that makes them come back.  One of the best ways to get your community of readers involved in your blog is by regularly encouraging comments in your posts.

If you are simply reporting the facts of a niche related news story, your readers may find

Read More