SEO, Content Writing,
Written by Stu Kushner

A Beginner’s Guide to Lead Conversion with Social Media

By Sean Work

 SEO, Content Writing, management

So, you’ve been publishing on Facebook, Twitter and maybe a few other social media platforms, and you’ve built up a decent following in each channel. Your audience is starting to engage more and more with your content.

Maybe you’re wondering, “Okay, what’s next? How can I take this to the next level? How can I use social media to drive leads for my business?”

Done right, social media can be an extremely powerful tool for lead generation, but getting there takes time, patience, a lot of testing and the dedication to post highly-valuable content for your audience.

This guide focuses on how to generate leads with non-paid content in social media. Social ads are also an excellent for leads, and maybe it’s something I’ll talk about in a future post. For now, we’ll learn how to create content for Facebook and Twitter that inspires clicks and conversions, and how to measure the results of your social lead gen efforts so that you can show your boss just how valuable social media can be for your business.

Here we go.

Optimize How You Link to Your External Content

In order to be effective at generating leads with social media you need to treat it as a key part of your overall content marketing machine. This means that social media becomes a place where you distribute high-value content to your audience––content found on your blog, the resources section of your site or on landing pages.

But it’s not just about the value of the content you’re linking to; what really counts is how you format the posts in each channel.

Before diving into how to optimize your posts for lead generation, let’s take a look at three possible lead generation paths for social:

  1. Social channel > Blog post with link to a relevant landing page (gated content) > lead
  2. Social channel > …read more    
wordpress, online marketing
Written by Stu Kushner

Top 5 Ways to Increase Your Visitor’s On-Site Time

By Tom Ewer

online marketing, On Site Time

You make an assumption when building a WordPress site. That assumption is that people will look at everything you want them to look at, just because it’s there.

In an ideal world, yes, the quote from Field of Dreams would ring true: “If you build it, they will come.” However, the problem has more to do with keeping visitors on your site rather them getting them there in the first place. Increasing your visitor’s on-site time has been directly linked, time and time again, to increasing lead generation and conversions.

So basically, you need to be concerned with this very important factor of web development. Thankfully, there are many ways you can optimize the visitor’s experience to increase on-site time right from within WordPress.

1. Add Infinite Scroll to Posts

WPMU DEV cites Atlantic Media’s Quartz magazine as a good example of this technique put into practice. When you read posts on this site, you’ll notice a funny thing once you arrive at the bottom of the page — a new post loads automatically. This is inspired, because instead of asking the reader if they want to read something else on your site, you automatically present new content for them to read. The mere act of scrolling presents another piece of related content, which is practically guaranteed to increase on-site time.

You can add infinite scroll on your WordPress site by installing a plugin designed for the job.The most popular choices out there right now are as follows:

Infinite-Scroll

Infinite Scroll Plugin

The Infinite-Scroll plugin is simple and straightforward. For most themes, all you have to do is activate it and it will automatically work on all of your post pages. When a visitor nears the bottom of a page of posts, the next page will be automatically loaded. There’s …read more