Written by Stu Kushner

Marketing a Successful Web Video

The best way to advertise and market your business today is on the internet: Think YouTube.  Many retailers have a strong presence on the web because video marketing is a significant part of their business strategy.

One 30-second video has the potential to create more customers in a week than you can get from “traditional” advertising in a month. Like any advertising strategy, negative reactions can cost you both in sales and reputation. This is why businesses need to learn to use online videos effectively. An effective video will pay for itself, if effectively made and marketing.

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Written by Stu Kushner

Making Videos Work

Online video offers what was once limited to expensive TV advertising: reach and emotional engagement with potential customers. But unlike expensive TV advertising, it’s relatively cheap and can provide almost immediate response and measurable feedback.

Importing television-style advertising is not the solution. That’s because Internet and television are two completely different video experiences. Television is a “lean back”, essentially passive “sit down and watch” experience. The Internet is “lean forward” — users are actively controlling their experience. Interactivity means the viewer is in control. With TV, viewers can just change the channel, but with the internet, they just might talk back.

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Written by Stu Kushner

Why use a Parallax Website?

Why drive a Yugo when you can drive a Ferrari?

Parallax is the cutting edge for websites, and is perfect for businesses relying on the internet for advertising and building a customer base, especially for those customers just entering the market.  Parallax technology creates  a three dimensional effect that engages  potential customers in the same way a movie “scenes of coming attractions” entice movie audiences to see the whole picture.

Just like a traditional web site, parallax websites enable viewers and browsers easily navigate around your website each visit. First, Parallax sites look awesome.

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