The best way to advertise and market your business today is on the internet: Think YouTube. Many retailers have a strong presence on the web because video marketing is a significant part of their business strategy.
One 30-second video has the potential to create more customers in a week than you can get from “traditional” advertising in a month. Like any advertising strategy, negative reactions can cost you both in sales and reputation. This is why businesses need to learn to use online videos effectively. An effective video will pay for itself, if effectively made and marketing.