Written by Stu Kushner

How to NOT Repeat Your Last Massive Marketing Failure

By Sean Work

On the KISSmetrics blog we talk a lot about marketing wins. And we should––we’re all about sharing tips and tricks, hacks and tactics so that we can learn from one another and help one another be awesome at what we do.

But no matter how much we study up on the latest developments in digital marketing, how much we A/B test and how many of the classic marketing texts we read, at one point or another we’re going to try something that just doesn’t work. 

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online marketing, content writing, SEO
Written by Stu Kushner

Attract Visitors with New Blog Content

online marketing -Blog-Content-for-Business-GrowthIn order to have the most success from your online marketing efforts you need to put yourself into your reader’s shoes prior to cultivating new content.  Rather than simply rehashing industry news or focusing solely on a sales pitch you’ve got to ask yourself the questions, “why are readers coming to my blog?”

Determining exactly what your readers are looking for and what information they may benefit from will give you a much better idea of how to develop new content.  Focusing on developing content that the visitors to your blog will be interested, passionate about and be able to benefit from will ensure that you keep them coming back.

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