online marketing, content writing, SEO
Written by Stu Kushner

Attract Visitors with New Blog Content

online marketing -Blog-Content-for-Business-GrowthIn order to have the most success from your online marketing efforts you need to put yourself into your reader’s shoes prior to cultivating new content.  Rather than simply rehashing industry news or focusing solely on a sales pitch you’ve got to ask yourself the questions, “why are readers coming to my blog?”

Determining exactly what your readers are looking for and what information they may benefit from will give you a much better idea of how to develop new content.  Focusing on developing content that the visitors to your blog will be interested, passionate about and be able to benefit from will ensure that you keep them coming back.

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internet marketing, content writing
Written by Stu Kushner

Social Blogging Benefits

internet marketing, content writing,SEOYour business blog may not be a social media platform like Facebook or Twitter, but being as social as possible on your blog will help to maximize your marketing efforts.

We talked a few posts ago about the importance of allowing friends and fans to post on your Facebook wall to encourage communication and establish a better connection.  The same goes true for your blog readers and subscribers when it comes to commenting.

If you want to maximize the marketing efforts of your business blog, you can’t close the comments sections on your posts.  Some disagreements may arise in the comments and you may not always fall in love with what your readers say, but encouraging that line of communication is essential for success.

Receiving blog comments can improve and enhance your blog in a number of ways.  Insightful reader comments can not only add essential and relative links to your blog, but they can add to the usable content making each post even more beneficial to new readers.

Every valuable piece of information that gets added to one of your posts has the power to make that post more interesting to readers and to keeping those readers on your blog for a longer period of time.  The longer you can keep a reader engaged, entertained and glued to your site the more opportunity you’ve got to take them from reader to customer. Click Here

blog, content writing, online marketing
Written by Stu Kushner

Maximizing Marketing Efforts

content writing, SEO, internet marketingYour business blog and Twitter account can each be powerful marketing tools when used separately, but you can maximize your potential conversions by learning how to make the two work together.

Posting links to recent blog posts on Twitter can serve as a way to get the word out when a new post has gone live, but you’ve got to offer more than that to reap the full benefit of your Twitter account.  Despite the fact that you’ve only got 140 characters to prove your point or engage your followers on Twitter many will expect, and deserve, more than just a link to point them to a new post.

Thankfully, it doesn’t take a whole lot of additional effort to push your Twitter followers to a blog post and compel them to get involved in the conversation.  Inform your followers that you’ve got new content published while simultaneously asking them to contribute their point of view.  Using phrases like “we need your feedback,” “we’d appreciate your help” or “we’d love your opinion” prior to your link will not only push your followers to your content but gently urge their participation.

By incorporating this approach into your marketing you can ensure that the content that you’ve worked so hard on will be read and that you’ll have the chance to attract reader opinions as well.  Hearing the thoughts of your customers and prospects on certain issues can help you determine new directions to take with your content and future developments for your business and can even possibly help foster ideas for future posts.