Website Design, Internet Marketing, DC
Written by Stu Kushner

Stop and Block Referrer Spam

 Website Design, Internet Marketing, DCI recently started noticing some new traffic on the websites that we host and manage. What was unusual was that the sites were showing up as referral sites on almost every one of our websites. Our sites all get traffic from Google, Bing, Yahoo and such. But the 2nd and third tier traffic usually comes from more industry specific sources. So, when almost all of our sites were getting referred traffic from a single new source, that was a bit alarming.

We were the victim of Referrer Spam. Referrer Spam is created by unscrupulous marketers that create a network of web crawlers that seek out websites and create fake traffic to them. The traffic gets recorded into the analytic logs on the websites in order to fool the search engines in the hopes of creating higher page rankings for the marketers clients.

The traffic that they create does not physically harm the websites. But it might damage the page rank of your site if Google and the rest decide to punish sites that don’t protect themselves against these crawlers. So, I researched how to block the Referrer Spam and found that although I can’t keep the bots from visiting my client’s sites, I can keep them from accessing the logs that record their visit. That way the traffic they are trying to create does not show up in the analytics. So, it’s like they were never there.

Do you have analytics on your site? If you do, look for Referring Visits from the following sites:

  • .darodar.com
  • bestsub.com
  • buttons-for-websites.com
  • casinobonustips.com
  • civilwartheater.com
  • co.lumb.co
  • cukwiki.com
  • econom.co
  • entourank.com
  • ilovevitaly.com
  • make-money-online.7makemoneyonline.com
  • semalt.semalt.com
  • similarpages.com
  • webstatsdomain.org

We had three of these crawling around on our sites. They boosted the traffic but the fake numbers were not helpful. And keeping our sites clean and honest will boost our credibility with the search engines. So, I believe that this was an important task. If any of these are showing up on your site, call your website develop immediately and have them install safeguards against this intrusion.

Or, call us at 202-462-4290. We will look at your site and advise you at no cost.

Written by Stu Kushner

Creating Compelling Content Through Blogging (A How-To)

By ScottOfford

Posted by ScottOfford

Blogging is a great way to get additional content into your website that both your visitors and the search engines will like. But there are a few things to keep in mind when starting this kind of content creation endeavor. Below, I explain how my internet marketing company does it for (and explains it to) our own clients. First, you need to set goals.

Goal Setting

Determining your marketing goals will help you in many ways, such as, giving you the ability to measure the impact of your effort. It is crucial in the development and maintenance of a content strategy. Goal setting can help you in better tracking and measure those desirable actions of your website visitors and can even lead to helping you understand from where your best visitors are coming.

With marketing online, an integral part of the process is tracking ROI.

SEO, Content Writing,Website Management
Written by Stu Kushner

Creating Magnetic Content

 Marketing, SEO, Content Writing,Website ManagementI have two businesses. Or, maybe your can look at them as two divisions within one business. This site is my website design and Internet marketing business. And the other division is my office computer cabling business at www.ProgOffice.com. I created two separate websites because the work is very different and to put them on one site would dilute the expertise of each.

But where they do complement each other is in my ability to use my marketing skills to attract business to my cabling site. I do that by following these basic guidelines:

  • Create a site that is clear and easy to navigate
  • Make the site interesting
  • Project a professional image
  • Create helpful content
  • Optimize the content to make it attractive to the search engines

There are other things but those three are my basics. And if you do a search in Google for “office cabling in Washington DC”, you will probably see my site on the first page. You might find it there more than once.

Typically, the home page attracts the most traffic as the landing page for a visitor from a search engine. But my site gets most of it’s traffic from two special pages that I created. Those pages are a cabling pricing page and also a page that is an analysis of cabling upgrade choices. Writing those two pages more than doubled the traffic to my website and it helped establish my little cabling company as an authority (in the eyes of Google) in the cabling community.

Those two pages attract visitors to my site from all over the world. It answer two of the most important questions in the cabling industry. And the first one, pricing, is one that most of my competitors are reluctant to share.

And my reward is that if you are looking to get computer network cable installed in the Washington DC area and you look for a company on Google, Progressive Office Cabling will almost always show up on the first page.

So, what you need to do is think about the very most important questions that your clients might ask you and then write about it and put it on your website. If you do, you just might double your traffic. The worst that can happen is that will have some additional, new helpful content on your site.

Written by Stu Kushner

30+ Resources To Help You Excel at Facebook Advertising in 2014

By Sean Work

With over 1.3 billion active users, a treasure trove of user data, sophisticated targeting options and the opportunity to place content directly in your target audience’s line of sight (the News Feed), Facebook is a very appealing advertising platform for online marketers. And if the rapid rate at which Facebook is rolling out improvements to their advertising platform is any indication, it’s only going to become more and more appealing.

2013 was a big year for Facebook’s advertising business. The company revamped the ads platform and their Power Editor. This gave users a cleaner, friendlier interface, more useful and advanced reporting options and an objective-oriented ad experience. They also launched conversion tracking, allowing advertisers to directly attribute conversions on their websites and landing pages to Facebook ads.

We’re only a few months into 2014 and Facebook has already announced the rollout of Ad Sets, which allow users to organize their ads into sets within each campaign.

All these changes can make it hard to stay on top of best practices for the ad platform and ensure that your business is fully exploiting everything Facebook ads have to offer.

Don’t worry: I want to make your life easier! I’ve collected the best resources on Facebook advertising from around the web with a focus on what you need to know about the platform to stay ahead in 2014. This way, whether you’re just getting started with Facebook ads or looking to brush up on new features, you’ll know exactly where to go.

The Basics – Getting Started

1. Why Every Business Should Spend at Least $1 per Day on Facebook Ads – Consider this: “[Facebook Ads] are the lowest cost per 1,000 impressions ad in history. They average around $0.25 per 1,000, which is only 1% of the cost of TV.” If that doesn’t convince you that …read more    

Written by Stu Kushner

The Art of Thinking Sideways: Content Marketing for ‘Boring’ Businesses

By robinparallax

Posted by robinparallax

In this article,  I’ll examine the art of thinking sideways for one of the slightly more tricky marketing clients I’ve worked with. I hope that this will provide an insight for fellow content marketers and SEO’s in similar scenarios.


It’s amazing what you end up finding online working in the SEO game. Some of the most obscure business sectors have thriving communities and many online magazines and publications. It’s really quite staggering.

What any SEO or content marketer should know is that there really is a conversation happening online in every industry. However niche it might at first appear to be, positioning your client to become a part of that conversation is the challenge!

Boring Businesses

I’ve worked on a pretty mixed bag of clients over the past two years or so. From pharmaceutical services to interior design products, and from renewable energies to our digital agency’s own efforts.

But one client has really stood out in terms of being a  boring  business. However, this has actually become the most fun and exciting campaign I’ve worked on.

…read more    

Written by Stu Kushner

10 Tactics For Increasing Your Customer Lifetime Value and Loyalty

By Sean Work

Loyalty Image from Nielsen

We live in an age of growth hacking and rock star startups taking the world by storm. As a result, many of us focus on new customer/user acquisition, even though it can cost 7x more than customer retention.

While there’s nothing wrong with working hard to grow your customer base, it’s important to remember the value behind customer retention and brand loyalty. Internal research from social analytics platform SumAll shows:

“25% to 40% of the total revenues of the most stable businesses in the SumAll network come from returning customers. Even better, steady customers help businesses weather lean economic times; businesses with 40% repeat customers generated nearly 50% more revenue than similar businesses with only a 10% repeat customers.”

Brand loyalty is one of the most difficult assets for a business to attain. Or, at least it was. We used to have to rely on customers having a great experience with our product/service, or with our employees. Now, we can give them a great experience, but most businesses still haven’t figured out how to do it.

Before we get into specific tactics that you can use to increase brand loyalty with your customers, I recommend checking out the Global Loyalty Sentiment Report from Nielsen. It’s filled with insight into what customers from different international markets and different verticals care about most when it comes to the brands/products they buy. This data could/should influence how you use each (or any) of the suggestions below.

Feature Your Fans in Your Content

Embed social media posts from fans who have shared your content or said something great about your brand to their followers. Put them in the spotlight and let them know how much you appreciate them. Once they see the reciprocity, they’ll make your brand a priority and become one of your most valuable …read more    

Written by Stu Kushner

5 Easy Steps to Maximize Conversions From Your International Audience

By Sean Work

 online marketing, management ,SEO

Imagine you are traveling in a faraway country, outside of your comfort zone. You are enjoying the sights and sounds and smells, but you know you are a stranger in a strange land.

Then, you hear someone speaking your native language. Immediately, you turn to see who it is, and you smile, because you feel at home with this person who knows your language.

How Will Translation Help My Conversion Rate?

Our native language can affect our behavior and influence our purchasing habits. Indeed, language has been proven to affect our behavior considerably.

In research published in the Harvard Business Review, it was found that 72.1% of consumers spend most or all of their time on websites in their own language. This means that, by providing a site in only one language, you automatically are ruling out a huge potential client base.

The research also found that 72.4% of consumers would be more likely to buy a product using information in their own language. With so many products available, consumers increasingly are undertaking their own internet-based research before committing to a purchase. If your product information isn’t in their native language, chances are they won’t buy it.

In fact, 56.2% of the consumers in the study said the ability to obtain information in their own language is even more important than price. Thus, while price reduction is an obvious tactic in a competitive market, the use of language may have a bigger impact than you might think.

Another report, published by the European Commission, revealed that 90% of internet users in the EU always visited a website in their own language, when given a choice of languages. In today’s competitive world, no business can afford to ignore the possibility of adding 90% of a country’s internet users to their sales figures!

Start Small with One Language

You don’t …read more    

Written by Stu Kushner

How to NOT Repeat Your Last Massive Marketing Failure

By Sean Work

On the KISSmetrics blog we talk a lot about marketing wins. And we should––we’re all about sharing tips and tricks, hacks and tactics so that we can learn from one another and help one another be awesome at what we do.

But no matter how much we study up on the latest developments in digital marketing, how much we A/B test and how many of the classic marketing texts we read, at one point or another we’re going to try something that just doesn’t work. 

Read More
online marketing, SEO. content writing
Written by Stu Kushner

How to Humanize Your E-commerce Business with Personalized Messages

By Sean Work

 online marketing,SEO, content marketing

“Always deliver more than expected” – Larry Page

E-commerce websites are no exception to this working law. In fact, e-commerce is one of the least forgiving areas if you simply meet basic requirements. Elements such as site speed, design, positioning, pricing, categorization, and SEO are vital for efficiency and success.

Fortunately, there are many themes and third-party tools available now that handle most of the basic requirements right out of the box. This gives us more time to invest in maximizing each area of e-commerce.

Today, we’re going to focus on humanized branding with personalized messages and creative content. The following examples show us how to be more than just a store front by going above the basic requirements of RSS promotion or Facebook Offers.

Ditch Propaganda for a Voice

One of the primary shared goals of marketing and branding on social media channels and email campaigns is to befriend visitors and customers.

It’s an idea that has been preached for years but remains minimal in practice. This may be summarized best with a question from our higher-ups, “What’s the ROI of a cat meme?” That’s not to say all of our friends share cat memes, but the general idea is an e-commerce website can share the same content our friends would share, such as:

  • Humorous articles and pictures
  • Opinions on news, pop culture, and society
  • Memes
  • General questions about life
  • Insightful quotes, images, and recommendations

The larger the brand, the more limited the content. We’re not going to see Macy’s tweeting about marijuana legalization, although Ben & Jerry’s will be all over it:

If you know the history of Ben Cohen and Jerry Greenfield, you realize this is almost as expected as Puma tweeting about track runners or Home Depot pioneering a philanthropic campaign to support forest fire fighters.

The magic of humanized marketing happens when the message influences us to …read more    

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