Web-savvy companies have already adapted their marketing strategies to exploit the internet’s global reach. Internet advertising is now common practice for companies wanting to exploit an expanding base of “computer literate” customers. But there is one area on the web that is still underused as a source of on-line advertising. If you are already a player on the web showcasing your products and services, it may be time to be a player on the mobile web as well.
Mobile phones have evolved from “portable telephones” to “mini-computers”. Now, Just about anything you can do on your computer or laptop can now be done on a mobile device that is essentially a small but highly functional computer.